SmileyWorld Takes Over Downtown East This Festive Season With An Array Of Delightful Activities And More!

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Look forward to a plethora of exhilarating activities and extensive photo opportunities featuring SmileyWorld, for the most memorable festivities yet!

Year-End Festivities at Downtown East

Venue: Downtown East
Date: now till 1 Jan 2023

Ring in a holiday season like no other with a burst of smiles and fun at Downtown East, as SmileyWorld takes over with a jolly celebration from now to 1 January 2024! In the spirit of spreading joy and laughter, Downtown East presents a plethora of exhilarating activities and extensive photo opportunities featuring SmileyWorld, for the most memorable festivities yet. Admission is free, so mark your calendars and gather your loved ones for a year-end bash brimming with cheer!

SmileyWorld Town

Venue: E!Avenue Event Square
Date: 1 Dec 2023 to 1 Jan 2024
Time: 10am to 9pm, Daily

The holidays are about to get a whole lot brighter with SmileyWorld Town at Downtown East Event Square spanning an impressive 50 by 30 feet, with a variety of exciting free-to-play activities for all age groups.

Ball Pit

Dive into the five-meter long Ball Pit with thematic SmileyWorld floats - the largest measuring 1.2 meters. Secure a 20-minute complimentary slot at the Ball Pit here!

Interactive Board

Check out the super-sized Interactive Board with nine grids that can be arranged to make up a festive icon, inviting participants to revel in the holiday spirit through collaborative play.

Giant Jenga

Challenge friends and family with the two-meter foam Giant Jenga and test your skills.

Claw Machines

Stand a chance to grab additional vouchers at the two SmileyWorld Town claw machines (get a free play token with a min of $50 (NTUC Members) / $70 (Link Members) spent).

Snap unforgettable squad moments at SmileyWorld Town's exclusive Photo Booth featuring six unique photo strip designs, priced at $10 per session.

Spot, Snap & Post!

Venue: Around Downtown East
Date: 1 Dec 2023 to 1 Jan 2024

Strike a pose for pictures with your biggest smiles at the array of vibrant photo walls around Downtown East adorned with SmileyWorld icons, and spread the joy on social media with the hashtag #DowntownEastSmileyWorld, for a chance to win limited SmileyWorld merchandise and $20 Mall vouchers (worth $60 in total)!

Spend & Redeem

Photo Credits: Downtown East

Redemption Venue: E!Avenue Level 2 or E!Hub Level 1 Information Counter
from 15 Nov 2023, while stocks last

Elevate your gifting season experience with an extra dose of joy. Spend $50 (for NTUC Members) or $70 (for Link Members) to receive a complimentary SmileyWorld Gift Wrapper and a token for the SmileyWorld Town Claw Machine. Those who spend a minimum of $80 (NTUC Members) or $100 (Link Members) can opt for a charming set of two SmileyWorld TENCEL pillowcases instead, for just an additional $10.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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