Downtown East Rolls Out Its Signature Family-Friendly Yokai Festival And An All-New Youth-Centric Halloween Scream Fest

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From the whimsical realm of Japanese folklore to the immersive haunted house experience, Downtown East will unleash a spooky yet entertaining Halloween month for visitors of all ages.

Halloween at Downtown East

The season of treat or trick beckons - and anticipation is riding high at Downtown East as it counts down to October that will be brimming with festive excitement. Whether you are a hipster, avid cam snapper or dad and mom with kids in toll, you’ll love the thrilling Halloween experiences: the signature family-friendly Yokai Festival (with a lit Yokai Parade on 28 October 2023) and the pretty rad youth-centric Halloween Scream Fest (26 to 29 October 2023) - both awesomely curated for true blue excitement-seekers. So mark your calendar, muster up your courage, and embark on an unforgettable Halloween journey at Downtown East!

Halloween Town: Yokai Festival 2023

Marking its triumphant return in October, Downtown East's anticipated annual event, Halloween Town: Yokai Festival 2023 is set to immerse all in an otherworldly experience once again, with its unique blend of supernatural allure and family-friendly fun.

Originating from age-old Japanese mythology, Yokai — supernatural beings ranging from playful to eerie — take center stage as performers at the enthralling festival, while enthusiasts converge for a spellbinding celebration. With captivating installations, weekend hands-on kids’ colouring contests, thrilling blaster gun battles, as well as spine-tingling performances amidst a spirited Yokai parade, Downtown East’s signature event invites visitors of all ages to wander its enchanted grounds and revel in the magic of Halloween together.

Yokai Parade

Starting Point: Event Square
Date: 28 Oct 2023
Time: 7.30pm to 9.30pm 

As twilight descends, a breathtaking Yokai Parade kicks off at 7.30pm at Downtown East Event Square. The first 30 attendees to register for the walkabout on UPlay will receive coveted Yokai lanterns to flaunt at the parade, which will illuminate the night with an ethereal glow. Leading the march is Kandy Onna, who beckons participants to join her in locating and restoring fellow innocent Yokais that have been corrupted by the Evil Clown.

Behold! Spot half-faced magician Kage displaying his sinister magic tricks; catch Shin (contortionist) with her unnerving shape-shifting movements; and awe at The Flames of Yokai (Koen, Demono, and Naraen) at their bewitching fiery dance.

Attractive prizes worth up to $100 also await the best-dressed, best-designed mask and best overall outfit (mask + costume), giving festival-goers the chance to showcase their most spooktacular attire and crafty mask creations inspired by the Yokai theme.

Spend, Redeem and Design your Yokai Mask

Date: now till 28 Oct 2023, while stocks last

Design your very own mask: Redeem your free Yokai mask and painting kit at Downtown East from now to 28 October 2023 - while stocks last, with a minimum spend of $30 for NTUC Members or $50 for Link Members.

Yokai ShootOut

Venue: Begonia Terrace
Date: 28 Oct 2023
Time: 3pm to 6pm 

For those seeking thrilling challenges, the Begonia Terrace will transform into an exhilarating battleground from 3pm to 6pm on 28 October 2023, hosting the spirited blaster gun fights that pits 'Humans vs Yokais'. Armed with foam dart blasters, participants can engage in an epic showdown where they face off evil Yokais in a friendly dart-firing battle, creating unforgettable memories of both camaraderie and competition. In this captivating battle of wits and reflexes, each participant starts with two 'souls' (symbolising their lives in the game), with the objective to cross over to the opposing side of the battleground without falling victim to the dart blasters wielded by their opponents.

Every time a dart finds its mark, a 'soul' is forfeited. The stakes are high as contenders strategise, dodge, and unleash foam darts in an attempt to outwit their adversaries and safeguard their 'souls’, as victory demands not only sharpshooting skills but also quick thinking, teamwork, and an adventurous spirit. Don't miss your chance to test your mettle, reclaim your 'souls,' and become a part of the extraordinary adventure at Downtown East's Yokai Festival!

Register on UPlay to gain priority queue access, or simply walk-in on event day to participate for FREE on a first-come-first-served basis!

Yokai Coloring Contest

Venue: Event Square
Date: Weekends in October
Time: 3pm to 7pm 

The little ones can unleash their inner artist and join the Yokai Coloring Contest that will be happening over all weekends in October, where they can colour their interpretations of Yokai spirits. Two standout masterpieces that capture the essence of Yokai lore will be selected every week to win $20 Downtown East vouchers!

Yokai Photo Ops

Venue: Event Square | Sun Paradise
Date: now till 31 Oct 2023

Immersive Yokai inspired installations invite festival-goers to step into the heart of the supernatural realm and capture moments of magic that transcend time.

Beyond a visual spectacle, the fascinating Walk-Through Portal – a highlight this year – draws attendees to step into a gateway illuminated with monster eyes. As participants traverse this portal, they are enveloped in an otherworldly glow, creating a befitting backdrop for memorable snapshots.

The festival also boasts a series of interactive settings, such as larger - than -life Yokai standees that prompt playful interaction – where everyone can have their best attempt at cheeky and comical poses as they snap away with their cameras. These Yokai photo ops not only serve as picture-perfect memories of the festival but also offer a chance for participants to step into the folklore they adore.

The Vault Halloween Scream Fest 2023

Halloween Scream Fest 2023

Venue: D’Marquee
Date: 26 to 29 Oct 2023
Time: 10.30am to 12pm | 12pm to 4pm | 4pm to 8pm | 8pm to 10pm (last entry to Haunted House at 9.30pm sharp)
Fee: $48 (Standard Pass) | $58 (Express Queue Pass)

For the daredevils, put your courage to test at the spookiest haunted house show in Singapore – the all-new Halloween Scream Fest, organised by The Vault Singapore. At the carefully-curated, immersive and interactive haunted house experience, prepare to confront your deepest fears as you enter a world where nightmares come to life at the 1,700 sq ft, ‘Built From Ground Up’ haunted house thoughtfully constructed by Fullhouse Studio’s production designer. The intricately -designed haunted house will present three zones modelled after Singapore’s HDB blocks, each one featuring a different theme.

The multi-sensory experience promises a new encounter with the unknown at each turn of the journey, with challenges to be solved within a time limit. Your creativity and teamwork skills will be put to the challenge as you work under pressure and fear making your way out of the haunted house! Capture your moments of terror and triumph within the haunted house at the Instagram-worthy scenes at every corner - if you dare! After you complete your adventure through the abyss, be sure to capture memories of the experience at the FREE photo booth on stage. 

Those seeking some respite from the darkness can still revel in the atmosphere with free admission to the plethora of F&B** and retail booths at Open Plaza 1 and 2 respectively, including brands such as The Original Vadai,, Don’s Oven, All So Sweet, and more.

For early risers, pick the 10.30am to 12pm slot and receive a "WAKE UP EARLY" $5 F&B voucher!

Ticketing Details

Limited tickets are available here, and NTUC Members can receive a 10% discount with the code ‘NTUC10’!

Age Requirement

Attendees must be 10 years old and above. Accompanying adult is compulsory for children aged 10 to 12 years old.

**Strictly no food and beverages permitted in the haunted house area.

More Promotions

Wild Wild Wet Childrens’ Day Promotion

Promotion Date: 6 Oct 2023

As we also celebrate Childrens’ Day this month, a Wild Wild Wet Child Day Pass will be going for just $10 (for use on one day only on Oct 6); plus, receive a Tayo Station playtime voucher*! Get your tickets here. *T&Cs apply.

Double the Fun at Wild Wild Wet!

Promotion Period: now till 17 Nov 2023

Receive 50% off your second Adult Off Peak Day Pass this October! Grab a buddy and purchase a bundle of two tickets for just $39 today. Find out more information here.

Redeem your Linkpoints!

Promotion Period: now till 31 Dec 2023, while stocks last

Redeem your Linkpoints at Downtown East and receive:

  • 800 Linkpoints: $10 Downtown East Voucher (Limited to first 300 redemptions)
  • 2000 Linkpoints: 1 Wild Wild Wet Adult Day Pass (Limited to first 100 redemptions)

Present physical Link card and redeem your vouchers at E!Avenue Level 2 and E!Hub Level 1 Information Counters.

Everyday Rewards with Trust at Downtown East

Photo Credits: Downtown East

Promotion Period: now till 31 Oct 2023, while stocks last

Receive a $5 Downtown East Voucher with a minimum spend of $50 in a single receipt with your Trust card.

Redeem your vouchers at E!Avenue Level 2 and E!Hub Level 1 info counters. Limited to the first 1000 redemptions only.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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