BreadTalk Celebrates Its 22nd Birthday With Month-Long Promotions, New And Anniversary-Exclusive Treats And More!

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Celebrate the homegrown brand’s birthday with brand-new treats, enticing promotions and game cards!

BreadTalk's 22nd Birthday

As BreadTalk turns 22 this year, they would like to take this opportunity to celebrate and thank its customers for being an important part of their journey.

To mark this joyous occasion and to get all customers into the celebratory spirit, the brand has conjured up a spectacular lineup of month-long promotions, new and anniversary-exclusive treats, and more!

Here's taking a closer look at what you can expect:

New & Anniversary-Exclusive Treats

New Buns Selection

Availability: Across all BreadTalk outlets island-wide
Promotion Period: 1 to 31 Oct 2022 

Throughout the last 22 years, product innovation and creativity has always been at the core of this well-loved stalwart local bakery. This year is no different as the stellar bakery team has dreamed up several anniversary-exclusive items ranging from buns to cakes that are set to impress.

The latest additions to their extensive selection of mouth-watering pastries include:

  • [NEW] Nut for Sale ($2.20)

The fragrant Nut for Sale is coated in crunchy peanut butter and toasted peanuts

  • [NEW] Lemon Puff ($2.00)

The buttery Lemon Puff is filled with a tangy lemon custard, promising a fine balance of sweet and sour in every bite.

  • [NEW] Tuna Puff ($2.30)

The flaky and fiery Tuna Puff comes with a Thai-style tuna filling, shredded gouda and mozzarella cheese that adds a modern twist to the usual tuna bun.

  • [NEW] Pizza Coin ($2.40)

The Pizza Coin is a crisp pastry topped with chunks of pineapple, ham and melted mozzarella cheese.

Heavenly Cakes ($8.80 each, or $15 for two)

Availability: Across all BreadTalk outlets island-wide, except United Square, Raffles City & ION Orchard
Promotion Period:
 1 to 31 Oct 2022 

Customers can also partake in the festivities with BreadTalk’s signature Heavenly Cakes, now available in box form and perfect for indulging on the go!

With four decadent flavours to choose from, these gorgeous layered desserts are definitely a steal!

  • Chantilly Box

Chantilly Box is an unassuming creation comprising Chantilly cream cheese and vanilla chiffon cake layered with cocktail fruits, topped with a glazed cherry and white chocolate shavings.

  • Dark Forest Box¬†

A more intense rendition of the classic Black Forest cake, Dark Forest Box is studded with dark sweet cherries which match impeccably with the chocolate chiffon, dark chocolate shavings and gold leaf ‚Äď making it the ultimate bittersweet treat.

  • Mangococo Box

Inspired by the tropics, Mangococo Box is a burst of flavours with a combination of mango and coconut mousse, mango jelly and the citrusy notes of fresh mango and pineapple coulis between layers of fluffy chiffon.

  • Matcha no Keki Box

Matcha no Keki Box is a riff on the popular matcha-inspired Japanese desserts with custard cream and red beans sandwiched between green tea chiffon.

Snow White Roll ($10.00)

Availability: Across all BreadTalk outlets island-wide, except United Square, Raffles City & ION Orchard
Promotion Period: 
1 to 31 Oct 2022 

Making a special appearance this anniversary is the luscious Snow White Roll, a returning favourite that features an ethereal and creamy filling similar to that of an ice cream, rolled within a melt-in-your-mouth milky cheesecake.

Irresistible Birthday Promotions

As a token of appreciation for their customers’ ardent support, BreadTalk has put together a series of attractive offers on a wide range of products for the month of October!

$9 for 6 Flosss Buns

Availability: Across all BreadTalk outlets island-wide
Promotion Period: 
1 to 16 Oct 2022 

From 1 to 16 October 2022, the hallmark and bestselling range of Flosss buns is up for grabs at only $9 for 6.

Besides the ubiquitous original Flosss and Fire Flosss, two other tantalising seasonal Flosss variations ‚Äď Cereal Flosss¬†and Curry Flosss¬†will also be available during this period.

7 Buns for $10

Availability: Across all BreadTalk outlets island-wide, except Resorts World Sentosa, Marina Bay Link Mall, Marina Bay Sands, VivoCity, Raffles City, ION Link, Centrepoint & 313 Somerset
Promotion Period:
17 to 31 Oct 2022 

From 17 to 31 October 2022, customers can also mix and match 7 buns for $10.

From a wide range of 24 buns to choose from ‚Äď options span signatures and best-sellers like the Sausage Standard; Cheese Sausage; Ham & Cheese; and Sugar Donut to the all-new creations. With so many choices, there is definitely something for each and everyone!

Cookies & Pastries: Buy 1 Get 1 Free!

Photo Credits: BreadTalk

Availability: Across all BreadTalk outlets island-wide
Promotion Period: 
1 to 31 Oct 2022 

For the entire month of October, customers may also purchase any one of BreadTalk’s delightful cookies and receive a second one for free!

Be spoilt for choice as this applies to not only the classic Palmier French Pastry ($8) and Song Song Cookie ($8), which are popular among the young ones as they are shaped in the silhouette of BreadTalk’s lovable mascot, Song Song in both Chocolate and Caramel but also includes three new additions: the Earl Grey Palmier French Pastry ($8), a classic butterfly-shaped flaky pastry which is ultra-crispy and buttery with subtle hints of Earl Grey, Thai Milk Tea Song Song Cookie ($8) and White Chocolate Sandwich Cookie ($10.80), a delicious sweet treat for lovers of Japanese confectionary.

Chiffon Cakes: 2 for $8

Availability: Across all BreadTalk outlets island-wide
Promotion Period:
9 to 31 Oct 2022 

Host a tea party with BreadTalk’s latest duo of fluffy Chiffon Cakes ($4.50) available in Chocolate Chip or Gula Melaka at 2 for $8.

Steam Cakes: $3.80 for any 3

Availability: Across all BreadTalk outlets island-wide
Promotion Period: 
1 to 31 Oct 2022 

A wholesome range of assorted Steam Cakes that are priced at $3.80 for any three awaits ‚Äď options include Honey Marble, Marble Steam Cake, Orange Steam Cake, Strawberry Steam Cake and Green Tea Steam Cake.

Muffins: 1 for $1 

Availability: Across all BreadTalk outlets island-wide
Promotion Period: 
1 to 31 Oct 2022 

Moist and buttery Muffins in Chocolate, Raisins, Blueberry and Cranberry Red Velvet flavours, will be priced at just $1 each! 

Enjoy A Chiffon Cake @$3!

Availability: Across all BreadTalk outlets island-wide
Promotion Period:
1 to 8 Oct 2022 

Give in to temptation as the Chiffon Cake in either flavours can be enjoyed at $3 each!

Enjoy A Sugar Donut/Rainbow Donut @$1!

Availability: Across all BreadTalk outlets island-wide
Promotion Period: 
9 to 16 Oct 2022 

Enjoy a toothsome Sugar Donut and Rainbow Donut at just $1 each!

Beverage Offer: $3 for 2 bottles

Availability: Across all BreadTalk outlets island-wide
Promotion Period: 
1 to 31 Oct 2022 

Pair BreadTalk’s range of scrumptious bakes with refreshing drinks the likes of Cold Brew Oolong Tea, Cold Brew Green Tea, Milk Tea and Soy Milk for just $3 for 2 bottles.

Pudding Offer: $8 for 3

Availability: Across all BreadTalk outlets island-wide
Promotion Period: 
1 to 31 Oct 2022 

Available in three toothsome flavours ‚Äď the silky-smooth Caramel Pudding, Dark Chocolate Pudding and Mango Pudding can also be enjoyed at $8 for three.

Receive A Limited-Edition Song Song & Friends Tote

Availability: Across all BreadTalk outlets island-wide
Promotion Period: 
1 to 31 Oct 2022 

In an effort to go green and reduce plastic waste, customers are entitled to receive a complimentary limited-edition reusable tote with motifs of BreadTalk‚Äôs adorable Song Song & Friends mascots ‚Äď available in two anniversary-exclusive designs with a minimum spend of $15 in a single receipt at all BreadTalk outlets, whilst stocks last.

Birthday Festivities With Fun & Games

Giveaway On Instagram 

Venues: selected BreadTalk outlets at: Vivocity, Westgate, Causeway Point, BreadTalk IHQ, Junction 8, Toa Payoh, Northpoint, Novena Square, NEX, Tampines Mall, Chinatown Point, Jurong Point & Paya Lebar Quarter

BreadTalk is also taking the opportunity to show its appreciation towards customers who have shown unwavering support for the brand with a giveaway!

Five participants can stand a chance to win $50 cash vouchers when they:

  • take a photo with the Song Song Mascot that can be found at the 13 selected outlets and,¬†
  • tag BreadTalk on Instagram

Song Song Game Cards

Contest Period: 1 to 31 Oct 2022 

To make this year’s anniversary celebration even more memorable, customers may collect specially designed Song Song Game Cards to accumulate points and redeem vouchers or yield instant rewards with selected game cards in the month of October!

  • Step 1: Spend $12 at any BreadTalk outlet to get 1 card
  • Step 2: Collect Song Song Game Cards & Points and get instant BreadTalk and Atome rewards with selected lucky cards.
  • Step 3: Redeem $5 BreadTalk cash voucher when you accumulate 22 points and more.

For extra perks, customers may also join their online contest by posting a photo of the Song Song Game Cards on Facebook or Instagram and stand a chance to win:

  • 5 x All You Can Stack Bread Buffet
  • 5 x $50 BreadTalk Gift Card


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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