BreadTalk Celebrates 23 Years with Exclusive Creations, Enticing Deals and Merchandise!

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BreadTalk celebrates 23 years with a series of exclusive anniversary creations, enticing deals and merchandise including an adorable limited-edition Song Song Plushie!

Dates: 1 - 31 July 2023

Since its humble beginnings in 2000, BreadTalk has captivated hearts and palates with its diverse and innovative range of baked goods. To mark this joyous milestone, BreadTalk is launching a series of exclusive anniversary creations, enticing deals and merchandise including an adorable limited-edition Song Song Plushie!

Exclusive Anniversary Line-up

As part of its birthday celebrations, BreadTalk’s stellar team of pastry chefs has crafted a wide selection of scrumptious new bakes along with crowd-pleasing favourites! 

Two additions to the current offering of the European-style breads are a wholesome and hearty Flaxseed Bread ($1.60), and a winsome Cocoa Chip Bread ($1.60); both generously studded with golden flaxseeds and chocolate chips respectively. Customers can grab both at an unbeatable price of just $1 each (U.P. $1.60) from 1 to 16 July!

It’s not a birthday without cake! Three ethereal creations to indulge in include a pillowy soft Angel Cake ($1.80) with layers of vanilla and chocolate chiffon sandwiching a velvety buttercream, Banana Cake ($1.80); a humble traditional favourite amped up with luscious buttercream between moist banana cake layers, and Chocolate Light Cheesecake ($12.80); a cacao-enriched rendition of the much-coveted soft Japanese cheesecake. These light and fluffy cheesecakes can be enjoyed at $10 each (U.P. $12.80)!

Besides signature flavours like Chantilly Box ($11.80) and Dark Forest Gateau Box ($11.80), another enticing addition to BreadTalk’s collection of Box Cakes is Kopimisu Kopi ($11.80), a unique twist on the quintessential tiramisu infused with aromatic essence of freshly brewed Nanyang kopi. Customers may purchase two box cakes at a promotional price of $16 (U.P. $11.80 each).

Anniversary Promotions

A signature item since 2000, the Flosss¬†has proved to be a timeless¬†staple for the BreadTalk brand with its iconic fluffy topping of savoury¬†pork floss. Unknown to most, this savoury bun was inspired by a¬†nostalgic childhood staple ‚Äď pork floss porridge. At the peak of its¬†popularity, a bun was sold every 10 seconds! From 25 to 31 July, the¬†bestselling range of Flosss buns, Flosss and Fire Flosss, will be¬†available at an attractive price of $10 for 6 buns.

Be spoilt for choice with an irresistible 1 for 1 promotion for the Palmier¬†French Pastry¬†($8), Earl Grey Palmier French Pastry¬†($10.80) ‚Äď a butterfly-shaped flaky and buttery pastry; and White¬†Chocolate Sandwich Cookie¬†($10.80), a delightful white¬†chocolate treat for lovers of Japanese confectionary.

Other promotions

  • Chiffon Cakes at $3.50 each (U.P. $4.50); choice of Gula Melaka and Choc Chip (1 to 8 July)
  • Marble Buns (5pcs/pkt) at 2 for $5; choice of Chocolate or Kaya (1 to 16 July)
  • Two Chiffon Cakes for $8 (U.P. $9): choice of Gula Melaka and Choc Chip (9 to 31 July)
  • Steam Cakes at 3 for $4:¬†Choice of Marble Steam Cake, Orange Steam Cake, Strawberry Steam Cake, Angel Cake,¬†and Banana Cake. (1 - 31 July)
  • Muffins for $1 each: Choice of Chocolate, Raisins, and Blueberry¬†(1 - 31 July)
  • Assorted puddings at 3 for $9: Choice of Caramel Pudding, Dark Chocolate Pudding, and Mango Pudding¬†(1 - 31 July)
  • 2 bottles of beverages for $3:¬†Choice of Oatside (Original, Chocolate and Coffee) and Ito En (Jujitsu Yasai and¬†Ichinichibun Yasai)¬†(1 - 31 July)

Limited Edition Merchandise

Limited quantities of BreadTalk’s adorable mascot Song Song in plushie form ($29.90) is available for sale at all BreadTalk outlets from mid-July!

In collaboration with Funclaw, customers can also seize the exhilarating opportunity and have a go at catching their very own adorable and coveted mini Song Song plushie at 19 BreadTalk Funclaw outlets!

The BreadTalk Funclaw outlets are: Bedok Mall, Plaza Singapura, Waterway Point, Jurong Point, Compass One, Seletar Mall, West Mall, Hillion Mall, Bugis Junction, Bugis Plus, White Sands, Paya Lebar Quarter, Jewel Changi Airport, Causeway Point, BreadTalk IHQ, Northpoint City, Takashimaya Square, AMK Hub and 18 Taiseng. Limited quantities, while stocks last.



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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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