Jewel Changi Airport Unveils An Exciting New Retail Cluster Of Eight Homegrown Brands

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The newly opened retail cluster at Jewel Level 1 East strengthens the current shopping street anchored by prominent local brands, offering the best of Singapore to both travellers and visitors.

New Retail Cluster Opens At Jewel Changi Airport Level 1

Jewel Changi Airport (Jewel), has unveiled an exciting new retail cluster specially designed as a hub for ‘Discovering the Best of Singapore Brands’. In partnership with Singapore Tourism Board, travellers and visitors alike can look forward to an experiential shopping experience with exclusive Jewel’s offerings, local craftsmanship and Singapore’s heritage, first-in-market souvenirs and merchandise, as well as innovative food & beverage concepts by homegrown brands in this cluster. 

Featuring a theme inspired by Jewel’s well-known indoor greenery, the new 370 square metres retail cluster is embellished with stylish landscaping and adopts an open-concept that lines-up the brands contiguously. Prominently situated on Jewel Level 1, near the aviation facilities such as the Early Check-in Lounge, Changi Lounge, Baggage Storage and Tax refund stations, this prime location makes it convenient for travellers to savour all-things Singapore. Local visitors can also discover new offerings that have been carefully curated by the brands and are only available at this new retail cluster. The unique retail concept augments Jewel’s proposition as a window to the best of Singapore and strengthens Jewel’s shopping street in Level 1 East, which is currently anchored by prominent homegrown brands. The cluster also adds to Jewel's extensive lineup of more than 120 Singapore brands.

Exciting Jewel-Exclusives & Offerings

Among the eight brands, three offer dine-in concepts. 

Keong Saik Bakery

Apart from their usual signature items, the Jewel outlet unveils several exclusive items such as the Cereal Prawn Croissant Éclair, Palm Beach (Pandan cheesecake with fresh coconut mousse), Milo Crème Brulee Cruffin, and Financier Gift Boxes (available in Box of 6 or 12) featuring unique local flavors like pandan coconut, quaker coffee, gula jawa, and more.

Ya Kun Kaya Toast

At Jewel, visitors and travellers are in for a treat as they indulge in their favourite breakfast meal in an outlet adorned with a distinctive new look. While the setting may be different, the comforting familiarity of the menu remains unchanged. They can also grab an exclusive mosh bottle at the Jewel outlet.

Anthology of Compendium Spirits

Compendium Spirits' experiential bar, Anthology, invites travellers and visitors to embark to explore the art of crafting spirits. The beverage menu at Anthology serves as a journey through the diverse and vibrant flavours of Southeast Asia. Among the highlights are nine exclusive signature cocktails, such as the nostalgic 'Ahma,' an ode to grandma's White Fungus Chrysanthemum soup. For those seeking a more in-depth encounter, the tasting flights offer a unique opportunity to sample each spirit. This experience not only allows patrons to savour the flavours but also invites them to delve into the process behind the creation of each spirit.

[Opening Promotion]

Purchase 1 drink and receive an additional cup of the same drink, on the house. This offer is valid from 4pm to 7pm daily on weekdays, from now till 29 December 2023, exclusive of public holidays.

The other five homegrown brands are:

Kim’s Duet

Kim's Duet unveils its flagship store at Jewel, marking the brand's first venture into experiential retail. Here, visitors are invited not only to shop the wide array of Kim's Duet products but also to learn about the roasting method that imparts Singapore Traditional Coffee with its distinctive bittersweet and smoky profile.

Among the store's exclusive offerings is the Timeless Collection, an exquisite gift set featuring The Singapore Roast Coffee Powder, Singapore Traditional Tea Dust, and Premium Hot Cocoa Mix, each encased in beautifully designed tins.

Kwong Cheong Thye

Under the guidance of their 5th generation of owners, Kwong Cheong Thye is adding another star product to their arsenal – Singapore's first barrel-aged Soya Sauce, available in two flavours: Oak-aged and Acacia-aged Soya Sauce. For travellers, they offer travel-friendly bottles and jars. The product range extends beyond Soya Sauce, with an array of cooking sauces, including the renowned Sambal Belachan Chilli paste and Nasi Lemak Chilli sauce, among others. There will also be unique gift sets encompassing home-cooking essentials, featuring an array of sauces, premix sauces, and noodles, a perfect gift for the home cooks.


In their new experiential concept store at Jewel, Kele invites shoppers to carry a piece of Singapore with them. Unveiling exclusively at Jewel is Kele's latest creation - travel-friendly pineapple boxes. These specially crafted boxes, featuring their renowned pineapple tarts, are not just a treat for the taste buds but also a unique memento of Singapore. A perfect choice for travellers seeking to gift their loved ones an authentic piece of Singapore.

Adding an artistic touch to the offering is the Singapore Series, showcasing a depiction of the Singapore skyline or the iconic Peranakan house. Each box houses 12 or 6 pieces of the delectable pineapple tarts, respectively.


The latest chapter in IRVINS' story unfolds with the grand opening of their flagship store at Jewel, marking their largest outlet to date. The store invites travellers and visitors to indulge in their Dangerously Addictive products, featuring the iconic Salted Egg Fish Skin, Potato Chips, and Salmon Skin.


Photo Credits: Jewel Changi Airport

Exclusively unveiled at Jewel, I LOVE SG introduces a novel chocolate gifting experience – "Merlie and the Chocolate Factory." This innovative concept infuses local flavours into chocolates produced right here in Singapore. Visitors can anticipate a delectable array of options, including Kopi-O, Milo Dinosaur, Teh Tarik, and even Durian-flavoured chocolates, providing an enticing opportunity to gift a flavourful piece of Singapore to their loved ones. 

Special Launch Promotion

  • From now till 31 January 2024, shoppers can redeem an exclusive ‘Discovering the Best of Singapore Brands’ premium with a minimum spend of S$60 (maximum 3 same-day receipts) at any store in the retail cluster or S$45 for Mastercard holders.

  • From now till 29 February 2024, shoppers at Jewel can also enjoy the newly minted Jewel Festive Hands-Free shopping service. For just S$6 over a 3-hour duration, shoppers can deposit their bags (regardless of size or weight) at the Basement 1 facility (next to Toys”R”Us). Simply show a receipt with minimum spend of S$50 upon collection of bags. Terms and conditions apply.   


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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