This Chinese New Year, CapitaLand is excited to introduce its line-up of innovative digital experiences to enhance the festive celebrations, while keeping the merrymaking fun and safe for both its shoppers and retailers.
Here's what you and your family can look forward to:
1. Virtual Lion Dance
Photo Credit: CapitaLand
To usher in an Ox-picious 2021 ahead, CapitaLand is launching Singapore’s first AR Lion Dance performance. The Spring to Joy Virtual Lion Dance (凯德迎春) campaign kicks off on 29 January 2021 and will give away over 20 million STAR$® (worth S$20,000 eCapitaVoucher) to lucky shoppers.
Enjoy this special lion dance on your mobile device, where a lovable and boisterous lion entertains you with photo and video-worthy moves, all in the comfort of your home. The AR experience can be viewed via the URL link here.
Photo Credit: CapitaLand
From now till 26 February 2021, simply take a photo with the AR lion and unlock a unique reward code, which can be redeemed via the CapitaStar app. The reward codes contain attractive prizes such as 8,888 STAR$® to be won, and S$8 off with a minimum spend of S$58 on eCapitaMall.
2. E-Lohei
Toss your yu sheng with the perfect festive ambience this year with CapitaLand’s E-Lohei!
Simply access www.capitaland.com/elohei from 3 February 2021 and let your mobile device recite auspicious sayings in tandem with the addition of each ingredient - all while keeping your masks on and tossing the yu sheng with your loved ones!
At the end of the yu sheng toss, a lucky prosperity number will be flashed on your mobile device. Huat ah!
3. LEGO® Festive Carnival
Photo Credit: CapitaLand
Southeast Asia’s largest LEGO® Festive Carnival continues into the "Niu" year with refreshed LEGO® installations across 13 CapitaLand malls in Singapore. The malls are Bedok Mall, Bukit Panjang Plaza, Bugis+, Bugis Junction, Funan, IMM, JCube, Junction 8, Lot One Shoppers' Mall, Plaza Singapura, SingPost Centre, Tampines Mall and Westgate.
Capture your special moments with the LEGO® installations and share on social media with the hashtags #FestiveCarnivalatCapitaLandMall and #Capitalandmallssg. Meet all your Lunar New Year shopping needs at participating CapitaLand malls and receive S$10 cashback with a minimum spend of S$80. More details can be found here.
Photo Credit: CapitaLand
CapitaLand and LEGO® have also created a brand-new exclusive WhatsApp sticker pack of adorable festive greetings featuring LEGO® Mini Figures. Shoppers can download the stickers here to send well wishes to loved ones.
