Celebrate National Day with Sanrio Characters at Marina Square

Venue: Marina Foyer Atrium, Marina Square
Date: 17 July to 16 August 2026
Admission: Free

It’s time to celebrate Singapore’s birthday with a heartwarming dose of nostalgia and local pride. From 17 July to 16 August 2026, Marina Square invites you to immerse yourself in a charming Sanrio character's experience that blends beloved icons with Singapore’s local culture.

Located at the Marina Foyer Atrium, the month-long celebration transforms Marina Square into a picture-perfect destination filled with Singapore-inspired Sanrio installations, exclusive collectibles, and family-friendly activities that you won’t want to miss.

Explore Singapore’s Local Charms with a Sanrio Twist

Step into a larger-than-life celebration where Hello Kitty and friends take on a uniquely Singaporean twist. As you explore the installations, you’ll find familiar local elements brought to life—from iconic landmarks and nostalgic pushcart ice cream carts to HDB-inspired façades and bustling hawker scenes.

Take a seat at the void deck, revisit your childhood memories at the dragon playground, and stop by the bus stop-themed photo corner for plenty of Instagram-worthy moments. Every corner is designed to celebrate Singapore’s heritage, community spirit, and everyday experiences.

Redeem Exclusive Sanrio “Hello Singapore” Stickers

Don’t forget to capture your favourite moments! Simply post your photos on Instagram, tag @MarinaSquaresg and @SanrioSingapore, and present your post at the Customer Service Counter. 

Download the Marina Square app, and you’ll get a limited-edition set of Sanrio characters Hello Singapore-themed stickers while stocks last.

It’s the perfect keepsake to remember your National Day outing.

Bring Home Limited-Edition Sanrio Enamel Mugs

If you’re a Marina Square member, you can also redeem an exclusive Sanrio enamel mug with a minimum spend of $100 (maximum three same-day combined receipts, excluding atrium fairs).

Featuring Singapore-inspired artwork and local lingo, these collectible mugs are a must-have for Sanrio fans and collectors. Not a member yet? Simply download the Marina Square app and sign up for free to start enjoying member rewards.

Shop at the Sanrio Pop-Up Store

Complete your visit with a stop at the Sanrio Pop-up Store, open throughout the event period. Browse a wide selection of merchandise, including apparel for adults and kids, bags, accessories, collectibles, and more.

You can also try your luck with the Sanrio Kuji Lucky Draw for $10, where you’ll stand a chance to win exclusive plush toys, enamel pins, postcards, and other adorable prizes.

A National Day Celebration for All Ages

Whether you’re planning a family day out, meeting fellow Sanrio fans, or simply looking for a festive activity during the National Day season, Marina Square’s Sanrio characters experience offers something for everyone.

From nostalgic photo opportunities to exclusive collectibles, you’ll find plenty of reasons to return and celebrate Singapore’s birthday in the company of your favourite Sanrio characters.

For more information, visit Marina Square's website and social media channels.