Giant to Keep Prices Low For Even Longer with Extension of ‘Lower Prices That Last’

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Giant has announced an extension of its Lower Prices That Last (LPTL) campaign for a further six months.

Launched in 2020 to support Singaporeans through the pandemic, products under the Lower Prices That Last (LPTL) campaign - which includes almost 700 fresh food items, personal care, household essentials and more - have been kept stable despite inflation and fluctuations in the supply chain.

End of last month, Giant announced that it will be extending the LPTL campaign for a further 6 months. This move reinforces Giant’s commitment to help customers weather the rising cost of living and beat inflation by keeping prices of essential items low while introducing even more products to the campaign, and bringing prices of many products even lower. Furthermore, seniors above 60 can enjoy an additional 3% storewide discount on weekdays.

With this latest iteration of the LTPL, Giant has partnered with Mediacorp artiste, Dennis Chew, to be the campaign ambassador. Known for his relatable demeanour and popularity among Singapore heartlanders, Chew will be featured in the latest LTPL promotional and campaign materials.

Even More Essentials at Low Prices

Based on customer feedback, Giant will be adding 149 more popular essentials across selected fresh and grocery items to its LPTL campaign which includes:

  • Colgate Plax Mouthwash 1L - Peppermint, Freshmint - $7.60 (WAS: $9.90)
  • Mamypoko Air Fit Tapes/Pants - $19.50 (WAS: $25.95)
  • Pureen Baby Wipes Fragrance Free (2x100s) - $5.95 (WAS: $6.90)
  • Johnson's Baby Bath 1L - $5.95 (WAS: $8.55)
  • FAB Laundry Powder (Assorted 4.5/4.9kg) - $9.65 (WAS: $13.90)
  • Milo Gao Kosong Tin 450g - $5.65 (WAS: $6.15)
  • Golden Tofu Japanese Silken Tofu Box 300g / Traditional Chinese Tofu Box 300g / Golden
  • Egg Tofu Tube 150g - Any 2 for $1.40 (WAS: $1.90)
  • Johnsonville Sausages Assorted 360g - $9.85 (WAS: $14.95)
  • Meadows Home Dishwashing Liquid Lemon/Lime 600ml - $1.20 (WAS: $1.15)
  • Meadows Home Floor Cleaner Apple/Lavender 3L - $4.60 (WAS: $4.85)

Expanding Meadows Range

DFI Retail Group’s exclusive in-house brand, Meadows, remains a favourite among Singaporeans for its snacks, dairy, fresh food, and household essentials. 

With the extension of LTPL, the Meadows range is expanding yet again to offer customers even more bang for their buck! With 102 new Meadows products added, customers can look forward to getting even more value out of their basket purchase across a wider range of products.

Giant’s LPTL campaign now boasts a total of over 500 Meadows products.

Image credits GIANT 



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This article is prepared by

Malini Pannirselvam
Dedicated writer by day, avid reader by night, language fanatic all the time, and aunt to nieces and nephews every day

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