This comprehensive guide helps parents understand what baby essentials to buy, where to shop, and how to choose with confidence.
Where to Buy Baby Products and Essentials in Singapore: A Practical Guide for Parents
Shopping for baby products in Singapore can feel overwhelming, especially with the wide range of baby essentials available today. Whether you’re a first-time parent building your newborn checklist or a seasoned mum or dad topping up after sorting through hand-me-downs, knowing what to buy and where to shop can make baby shopping far more manageable.
Here’s a practical guide to help parents in Singapore navigate the what, where and how of buying baby essentials.
Current Trends in Baby Shopping in Singapore
Baby shopping in Singapore has evolved, with parents prioritising convenience, sustainability and smarter choices.
- Eco-friendly baby products are increasingly popular, as families seek sustainable materials and reusable options.
- Omnichannel shopping lets parents browse online baby stores in Singapore while still enjoying in-store experiences.
- Personalised services, such as product setup, workshops and demonstrations, are becoming more common.
- Subscription services offering regular deliveries of baby and mum essentials help busy parents stay stocked up.
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Smart baby gear, including baby monitors, air purifiers and baby food makers, is now part of many Singapore homes.
Online vs On-site Baby Shopping
Photo Credit: Mothercare
Both online and in-store shopping have their advantages, and many parents in Singapore use a mix of both.
Online Baby Shopping
Online baby stores are popular for their convenience, exclusive deals and fast delivery. Parents can easily compare prices, browse a wide selection of products, and rely on user reviews before making a purchase.
However, overseas shipping may sometimes result in delays, and returns or exchanges can take extra time if items arrive damaged.
On-Site Baby Shopping
In-store shopping allows parents to see, touch and test baby products before buying, while also receiving advice from experienced staff. There’s also the satisfaction of bringing purchases home and using them immediately.
On-site shopping works well for targeted buys and can even double as family bonding time. Baby fairs in Singapore are another favourite, bringing multiple brands and deals together under one roof.
That said, parents may notice slightly higher off-the-shelf prices due to retail overheads.
Fairs & Bazaars
Pro tip: Go with a list of what you have in mind, and compare with online and instore prices before deciding to buy. Cater more time as you will likely get lost in space and time browsing the vast array of brands and products under one roof!
1. Babyland Mega One‑Stop Baby Fair
Website: www.babyland.com.sgwww.instagram.com/babyland_fair
Touted as the largest shopping destination for pregnancy, infants and parents under one roof, this fair convenes many known and popular brands, promising deals up to 95% off retail prices.
2. Mothercare Baby & Kids Fair
Instagram: www.instagram.com/mothercare.events
Organised by possibly the most known and established go-to place for parents, this is undisputedly one of the most anticipated fairs, boasting premium brands.
3. Mummys Market Baby Fair
Website: www.mummysmarket.com.sg
Instagram: www.instagram.com/mummys_market
Next edition: Jan 2026 at Singapore Expo
In Singapore since 2012, they have since garnered quite a following for their baby fairs as well as ongoing deals. Check out their website and socials for the latest fair!
4. Takashimaya Baby Fair
Website: www.takashimaya.com.sg
Facebook: www.facebook.com/takashimayasg
Next possible edition: Apr 2026
Another regular baby and parenting fair that has taken centrestage at Takashimaya’s large atrium for years, families flock here for the discounts and lucky draws.
5. The Pregnant and Popped Fair
Website: www.pregnantandpopped.com
Instagram: www.instagram.com/pregnantandpopped
Not only is this a (ticketed for non-members) fair for baby stuff, they bring in experts to conduct workshops, live demos and mini consultations. Join their community for access to a whole truckload of online resources and support groups.
Virtual Shopping
Pro tip: Take note of delivery time, return/exchange/repair/refund policy, and where applicable, warranty and possibility of testing instore.
6. Baby Central
Website: www.baby-central.com.sg
Instagram: www.instagram.com/babycentral_sg
Here’s a portal that comes with a comprehensive array of categories for you to find what you need, comprising both local and international brands. Check out their clearance sales and other seasonal promos.
7. Kays+Kins
Website: www.kaysandkins.com/en-sg
Instagram: www.instagram.com/kaysandkins
Known for their superior comfort and commitment to safety and sustainability, K+K’s garments can be found on their beautifully designed website. Their customisable keepsake boxes make great gifts for new parents you may be thinking of shopping for!
8. Le Petit Society
Website: www.lepetitsociety.com
Instagram: www.instagram.com/lepetitsociety
Established in 2012 by a Singaporean couple desiring to create versatile, comfortable clothing for kids, their apparels have since grown to include adult pieces for family-twinning.
9. Little Baby
Location: 38 Ang Mo Kio Industrial Park 2, #06-12 Lobby A, Singapore 569511 | Appointment required
Website: www.littlebaby.com.sg
Instagram: www.instagram.com/littlebabysingapore
The aspect that most attracted us to this brand founded in 2014 is their Nursery Advisor, a concept pioneered by them in 2016, offering much needed guidance and support for first-time parents.
10. Not Too Big
Website: www.nottoobig.com.sg
Instagram: www.instagram.com/nottoobig.sg
Started in 1999 to help families save money yet enjoy the world’s best baby, infant and maternity products, we are quite taken with their thematic collections and gifting sets.
In-Store Shopping
Pro tip: Compare with online prices and enquire about delivery service.
11. Baby Hyperstore
Location: 69 Kaki Bukit Ave 1, Shun Li Industrial Park, Singapore 417947
Website: www.babyhyperstore.com
Emphasising safety and quality in their products, they specialise in baby gear from car seats, strollers, high chairs to nursery essentials.
12. Baby Kingdom
Location: 83, Kaki Bukit Ave 1, Shun Li Industrial Park, Singapore 417954
Website: www.babykingdom.com.sg
Another establishment to check out while in the Kaki Bukit zone, Baby Kingdom was established in 2001 as a one-stop shop offering a wide variety of international brands. They also offer onsite guidance especially for parents prowling through their first time buys.
13. Elly
Location:
- 7 Holland Village Way, #02-43/44 One Holland Village, Singapore 275748
- 501 Bukit Timah Road, #02-31/33 Cluny Court, Singapore 259760
Website: www.theellystore.com
Even though Elly has a lovely website where you can find what you need, we really love browsing at their physical stores. They also carry a good variety of kids shoes, which obviously will be better selected onsite.
14. Kiddy Palace
Location: 13 locations located at Bedok Mall, Causeway Point, Century Square, Compass One, Jurong Point, Lot One, Marina Square, NEX, Northpoint City, Toa Payoh HDB Hub, Westgate, Waterway Point and White Sands
Website: www.kiddypalace.com.sg
Founded in 1992, this must be one of our most familiar brands now with more than 10 outlets island-wide. Their extensive range of products covers both children and maternity offerings.
15. Marks & Spencer
Location: 7 locations island-wide at Great World City, One Holland Village, Paragon, Plaza Singapura, Raffles City, Vivo City and Wheelock Place
Website: www.marksandspencer.sg
Thought not traditionally seen as a maternity brand, did you know M&S has a pretty comprehensive kids range that boasts great quality at affordable prices? Check out their Heatgen series for kids.
16. Mothercare Singapore
Location: 9 locations island-wide at Harbourfront Centre, Paragon Mall, KK Hospital, Northpoint City, Marina Square, Plaza Singapura, Parkway Parade, Jurong Point and Sengkang Grand Mall
Website: www.mothercare.com.sg
We’ve seen their fair earlier, but don’t forget to check out their comprehensive website as well as outlets island-wide. With over 50 years in Singapore, this is definitely one of the top go-to places for all baby products. Remember to sign up for their membership!
17. Motherswork
Location: Great World and Tanglin Mall
Website: www.motherswork.com.sg
Established in 1998, the Singaporean brand has since ventured overseas to outlets in China, partnering moms through the parenting journey. Their curated inventory of products caters to children at various stages.
18. PramFox
Location: 328 North Bridge Road, #02-20 Raffles Hotel Arcade, Singapore 188719
Website: www.pramfox.com
Another brandname with online presence, we love founder Elise’s story on how she got this brand together in 2020, learning from her very own parenting experience shopping for kids’ essentials. Their car seat variety is among the most varied as we can see, and do make use of their advisory service to help you make informed decisions.
19. The Better Toy Store
Location: Paragon, Plaza Singapura and Tanglin Mall
Website: www.thebettertoystore.com
The Better Toy Store specialises in award-winning toys carefully selected for excellence in Play Value, Design, Quality and Impact on Environment – we love their selection of toys that are not only safe and green, but also teach and inspire the tots.
20. Toys “R” Us
Location: 24 locations island-wide
Website: www.toysrus.com.sg
This list won’t be complete without this largest toy store with over 400 stores in Asia. They have an extensive range for babies and below 2 year-olds, enough to spin off a Babies “R” Us series.
