Free Cheers Breakfast Club Bundles for Primary 6 Students at Cheers and FairPrice Xpress

Get ready to grab a free, nutritious breakfast bundle for your Primary 6 child to help them ace their upcoming PSLE!

The FairPrice Foundation, in collaboration with its Cheers and FairPrice Xpress convenience stores, is excited to announce the return of its popular Cheers Breakfast Club initiative. This year marks the second run of the campaign, which aims to support Primary 6 students in their final preparations for the Primary School Leaving Examinations (PSLE) by providing them with free, nutritious breakfast bundles.

The initiative is a fantastic way to ensure our children are both physically and mentally prepared for the challenges of exam season.

What to Expect

More than 12,000 free breakfast bundles, each valued at over $20, will be distributed on a first-come, first-served basis. The bundles are packed with wholesome breakfast staples, including fresh fruits, wholemeal bread, and Brand’s Essence of Chicken, along with popular treats like Milo and Koko Krunch cereal.

To lift the students’ spirits, each bundle also contains discount coupons for various breakfast items and a coupon for a free ice cream treat.

How to Redeem

Redeeming a bundle is simple and hassle-free.

• P6 students can visit one of the 113 participating Cheers or FairPrice Xpress outlets 
• Present their student card or PSLE examination slip for verification.
• Check here for list of participating outlets.

For added convenience, parents can also redeem the bundles on behalf of their children by presenting the required documentation. Each P6 student is entitled to one bundle.

Dates and Locations

The free breakfast bundles will be available for redemption on two key dates:

• 3 September 2025, from 2pm onwards.

• 4 September 2025, during normal store opening hours.

Each P6 student is entitled to one breakfast bundle, which will be distributed on a first-come, first-served basis while stocks last. 

A Special Launch Event

To kick off the campaign, a special event will be held on 3 September from 2pm to 4pm at the Cheers Ang Mo Kio Hub outlet. Students can look forward to a fun-filled afternoon with exciting activities, a special appearance by popular radio DJ Joakim Gomez from 987, and quizzes with giveaways.

The first 50 students to redeem a bundle at this event will also receive an exclusive, autographed card from Joakim himself. It’s a great opportunity for students to de-stress and be motivated ahead of their exams!

Online Exclusives to Help with Exam Season

For parents looking to stock up on healthy treats for the family, FairPrice Online has introduced “The Exam Kit,” a series of health and wellness-themed deals. Every weekend from 16 August to 12 October 2025, shoppers can enjoy savings of up to 38% on a rotating selection of products, including fresh fruits, vegetables, and health supplements.

Additionally, from 1 September to 31 October 2025, further online promotions will be available on Brand’s and Eu Yan Sang products.

This is a wonderful opportunity to support our children’s well-being during this important period. Be sure to mark your calendars and head down to a participating outlet to grab a bundle for your child!

Get more details about the Cheers Breakfast Club here.