Experience a fun-filled superpower adventure with countless activities for children to help Santa and his Elves get supercharged for Christmas and locate the missing presents.
Venue and Dates:
- Parkway Parade from 20 November to 31 December,
- Jem from 11 to 31 December and
- 313@somerset from 18 to 31 December
Times: 12pm on the first day, mall operating hours for subsequent days.
From November till December 2023, The LEGO Group will be bringing The LEGO Santa’s Superpower Christmas Cove across three malls where families can look forward to fun-filled adventures as they experience the gift of superpowers through LEGO Play!.
From 1 November, shoppers can also enjoy exclusive discounts on selected LEGO sets in-store and online, to encourage shoppers to give the gift of superpowers through LEGO Play.
Why Gift The Power of LEGO Play?
The focus on the superpower of play this Christmas is driven by insights from new research by The LEGO Group conducted across 22 markets in August 2023, which found that 32% of children globally spend less than three hours a week enjoying play, while an average adult spends 26 hours a week scrolling on their smartphone.
This global deficit in play has strengthened The LEGO Group’s emphasis on the importance of sufficient play time for children, inspiring activities and experiences that gift children with these ‘superpowers’ or skills that carry them through life.
With a series of activities touching on the benefits of play, The LEGO Santa’s Superpower Christmas Cove offers an immersive yet powerful opportunity for all to experience the superpower of LEGO Play this festive season.
What is The LEGO Santa’s Superpower Christmas Cove?
The malls will be transformed into a Christmas superpower cove with countless opportunities and activities for children to discover a myriad of superpowers.
To kickstart their adventure, each participant will be given a mission card to complete a series of activity stations and help Santa and his Elves get supercharged for Christmas to locate the missing presents.
From saving Santa’s falling presents with the superpower of agility to putting your superpower of sharpness to the test in the Christmas Village diorama, families can come together to complete themed challenges and redeem a exclusive Santa Minifigure, while stocks last. With the range of engaging activities, participants can put a series of superpowers to the test and discover how LEGO Play can enhance these skills, such as coordination, concentration, and their attention to detail.
What Else Can You Expect?
Families can catch special appearances and take photos with LEGO Santa Mascots at selected times over the weekend.
For a spot on Santa’s Nice list this year, children can share the joy of giving by participating in the Build to Give initiative to gift a LEGO set to children in need of play, spreading the joy of Christmas and sharing the gift of superpowers with them. To share the joy, each child will be encouraged to build a heart out of LEGO bricks. For every heart built, The LEGO Group will donate a set of LEGO to a child in need of play from our charity partners.
Stand a Chance To Win LEGO Sets
Stand a chance to win attractive prizes with the LEGO Superpower of Speed Challenge happening every weekend from 20 November to 24 December at Parkway Parade.
Participants will have to build the designated build-of-the-week as fast as they can to be on the leaderboard, and the top 5 fastest builders of the day will receive one of the Top 10 LEGO sets of 2023, such as the crowd favourite 43217 ‘Up’ House (worth SGD 89.90) and 10317 Land Rover Classic Defender 90 (worth SGD 369.90).
The LEGO Santa’s Superpower Christmas Cove will be happening at Parkway Parade from 20 November to 31 December, Jem from 11 to 31 December and 313@somerset from 18 to 31 December. The activities will be open to the public from 12pm on the first day, and in accordance with mall operating hours for subsequent days.
Additionally, you can also do your Christmas shopping at Lendlease during the event dates to receive an exclusive 4-in-1 Christmas Ornament with a minimum purchase of $89, while stocks last.