Jem Celebrates its 10th Anniversary With A Ten-Tastic Month-Long Birthday Bash Packed With Exciting Giveaways, Promotions, Activities And More!



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From carnival games to irresistible promotions and an initiative to help families in need in the Jurong district, gather your friends and family to celebrate Jem’s milestone as a community.

Jem Celebrates Its 10th Anniversary 

Venue: Jem
Date: now to 18 Jun 2023

Lendlease is proud to celebrate the 10th anniversary of Jem, the crown jewel of Singapore’s West, which first opened its doors on 15 June 2013 and has since become one of the most robust lifestyle destinations for families in the Jurong district. From now to 18 June 2023, Jem will play host to a Ten-tastic birthday bash packed with exciting giveaways, promotions and activities throughout the mall, all to thank and give back to the community for their support in the last decade. Here's taking a closer look at what you and your family can look forward to at Jem's month-long birthday celebration:

Shop for a Cause

Date: now to 14 Jun 2023

Lendlease Plus Members will earn 1 Gem for every $20 spent. Gems will be auto-credited into members’ in-app wallet upon submission of receipts in the Lendlease Plus mobile app. 

For every Gem earned by members during this period, Jem will donate $1 to families in need in the Jurong district – with a target of raising $60,000. The funds will be donated to families in need within the Jurong East district in the form of Lendlease E-Vouchers for them to shop and enjoy themselves at Jem at a wide range of stores including supermarkets, F&B outlets, and other lifestyle tenants. The $60,000 will be disbursed as vouchers that will be given to 20 families in need, as identified by social service agency Loving Heart. Each family will receive $250 per month, for 12 months. This initiative supports Jem’s beliefs that everyone deserves to enjoy themselves, furthers Jem’s hopes to contribute to the overall well-being and happiness of its neighbours within the Jurong community.

Ten-tastic Carnival Games

Venue: Level 2 & Level 3 of Jem
Dates & Times:

  • 15 Jun 2023: 12pm to 9pm
  • 16 to 18 Jun 2023: 11am to 9pm

Use the Gems collected through Shop for a Cause, and redeem one free play with every three Gems collected. Lendlease Plus Members will earn 1 Gem for every $20 spent, and members can continue to collect Gems from 15 to 18 June 2023 to play the games.

List of Carnival Games

  • Shoot The Duck
  • Ring Toss
  • Blow The Candles*
  • Coin Toss
  • Feed The Hungry Bear

Winners can earn themselves a chance for a lucky dip and stand a chance to win Lendlease Plus$, shopping or dining vouchers!

*Winners are not required to do a lucky dip and will win Lendlease Plus$.

Roving Games

Date: now to 13 Jun 2023 (every Tue, Thu & Sat)
Time: 12pm to 3pm 

Keep a lookout for the Jem 10 Squad who will be roving around the mall every Tuesday, Thursday and Saturday between 12pm to 3pm with different challenges for families to try out. 100 shoppers will be invited to try out the challenge each day — winners will be awarded with shopping or dining vouchers that can be used at Jem!

List of Challenges

  • Spin the Wheel
  • Charade
  • Scissors, Paper, Stone
  • Basketball Shooting Game

Lucky 10

Photo Credits: Jem

Date: now to 13 June 2023 (every Tue, Thu & Sat)

Stand a chance to be the lucky shopper of the Lucky 10! In the Lucky 10, the Jem 10 Squad will pick random shoppers to give away $50 Lendlease vouchers. To increase your chances of being spotted, keep a lookout for hints on Jem’s social media pages on Facebook and Instagram for the latest updates! Keep your eyes peeled, and may the luckiest shopper win!

Jem’s Birthday Perks

Shop at Jem and enjoy exciting birthday perks!

  • now to 18 Jun 2023
    • Receive a $10 Lendlease voucher with a minimum spend of $100.
  • 15 Jun 2023
    • The first 100 shoppers to spend $100 on 15 June 2023 will be entitled to redeem a special goodie bag worth more than $100, put together by Jem’s tenants including Cathay Cineplex, Courts, Delifrance, MUJI, OSIM, and many others who have been with the mall for all 10 years.
  • 15 to 18 Jun 2023
    • Complimentary balloons made in the shape of Jem’s special 10th anniversary birthday cake will be distributed by Jem’s roving team between 12pm to 3pm and 5pm to 8pm.

Terms & Conditions apply.

Lendlease Plus Members Exclusives

If you’re a Lendlease Plus Member, we’ve got something special just for you!

  • now to 18 June 2023
    • Spend a minimum of $10 at Jem for a chance to participate in the Ten Million Draw and stand a chance to win 10,000,000 Lendlease Plus$ worth $5,000 Lendlease E-Vouchers.
  • now to 18 June 2023
    • Search and scan the 10 Gems (QR Codes) around the mall to receive Lendlease Plus$. Be the first 100 to complete all 10 scans to redeem an additional 20,000 Plus$ worth $10 Lendlease E-Voucher.

Terms & Conditions apply.

5,000 Bonus Plus$ for new Lendlease Plus Members

  • now to 18 Jun 2023
    • For the first 200 new Lendlease Plus Members who register as a member from now to 18 June 2023, here’s a special perk just for you! Simply sign up via the Lendlease Plus mobile app or via this link with promo code “Jem10'' during this period for a 5,000 bonus Plus$!

Terms & Conditions apply.

Birthday Decor, Limited Edition Goodie Bags & Complimentary Balloons

Expect to see Jem all decked out with balloons and other festive decor. Limited edition goodie bags up for grabs with a minimum spend at the mall! Everyone is invited to join in the fun, as complimentary balloons in the shape of Jem’s birthday cake will be given out during the weekend!

For more information, visit Jem’s website.



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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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