Amazon Prime Day is Back With Thousands Of Real Deals And Exclusive Launches In Singapore!

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Look forward to exclusive access to limited-time offers, new product launches, great entertainment, and more!

Amazon Prime Day

Photo Credit: Amazon

Date: 11 to 12 Jul 2023

Amazon Singapore is proud to announce that Prime Day will be back in Singapore from 11 to 12 July 2023, offering an extensive pipeline of epic deals exclusively for its members, including deep discounts on top products from local and international brands across various categories. Here's taking a closer look at what you can expect at this year's Prime Day:

Get The First Dibs On Deals Leading Up To Prime Day

Prime members can look forward to previewing upcoming deals on select products five days before they officially run on Prime Day. Members can enjoy real deals from trusted brands sitewide, including selections from Amazon Fresh and International Stores across key categories including toys, books, electronics, beauty, kitchen, home, baby products, and more. Discounts include:

  • Save up to 30% off carton deals on Baby, Beauty, Health & Personal Care, and more.
  • Get S$20 off S$120 on Baby, Beauty, Health & Personal Care, Grocery, and more.
  • Save up to 20% on San Pellegrino, Tiger Beer, Torres chips, Heineken, Frenz eggs, Kirin, and more (buy 4 and get an additional 15% off).
  • Buy 4 get 15% off on Grocery, Beer, Wine, Spirits, and more.
  • Up to 8% off Big Ticket Items from International Stores.
  • Save up to 30% on Laptops from ASUS, HP, Lenovo and ROG.
  • Save up to 30% on PC Components from ASUS, Corsair, Crucial, MSI, Seagate, Toshiba, Western Digital and more.
  • Up to 30% off on Philips Hue products.
  • Amazon Book Club Prime members can enjoy 10% off on all books (except selection from Amazon Japan).
  • Buy 2 get 15% off on Epigram books.

Claim Bonus Classic Games, In-Game Content & Perks For Popular Games

Date: now till 11 Jul 2023

From now till 11 July 2023, Prime members can claim bonus classic games each week, including Prey, Baldur’s Gate II, Shovel Knight: Showdown, and STAR WARS: The Force Unleashed. Additionally, members can claim different in-game content and perks for several popular games over the next four weeks, including Overwatch 2, Diablo IV, Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2.0, and Pokémon GO. For the full, comprehensive details of all Prime Gaming Prime Day offers, please visit this blog post and/or this link.

Get The First Look At Hasbro’s Exclusive Launch Of Its Newest Toys & Games

Date: 7 Jul 2023 onwards

In the lead up to Prime Day, from 7 July 2023 onwards, Prime members will be the first in Singapore to purchase Hasbro’s latest lineup of products for kids and adults alike:

  • Nerf Elite 2.0 Double Punch

This motorized blaster with double barrels and double clips includes 50 Nerf Elite 2.0 foam darts, giving you more than enough darts to reload both clips twice.

  • Transformers Legacy Evolution Rise of Tyranny 2-Pack

Experience the origin stories of legendary Cybertronians before the war in this 2-Pack of Transformers Voyager Class collectible action figures featuring exclusive packaging artwork.

  • Play-Doh Kitchen Creations Busy Chef's Restaurant Playset

Run your own restaurant and create, customize, and share amazing Play-Doh food creations with pretend customers.

  • Monopoly Chance

A high-stakes, card-flipping version of the Monopoly game which only takes about 20 minutes to play.

  • Twister Air

Take moves from the mat to the screen with the Twister Air game! App will be available on 15 July 2023.

[Up to 90% Off Selected Products]

Promotion Period: now till 6 Jul 2023

Prime members can enjoy up to 90% off on selected Hasbro’s toys and games, from brands such as NERF, Transformers, Disney, Star Wars, MARVEL, Play-Doh, Monopoly and more.

Additional Prime Day Perks

  • Get S$5 off S$25 for New Prime Signups

New Prime signups will get to enjoy S$5 off S$25 for Prime Day 2023 purchases.

  • Amazon Vouchers

Discover more ways to save with Amazon Vouchers. Find discounts on everyday essentials, as well as gifts, electronics, beauty, toys, and more. Simply clip the voucher and the discount will be applied at checkout. For more information, visit this link.

  • Gift Cards Gift Cards offer an easy, simple, and convenient gifting experience, providing access to an extensive selection of products on at

  • Bank Promotions
    • DBS/POSB card holders: Get S$18 off S$150 or more when you spend on
    • Citibank Mastercard card holders: Get S$15 off S$120 or more when you spend on and S$12 off S$100 or more when you spend on Amazon Fresh. 
    • UOB card holders: Get S$8 off S$100 or more when you spend on

For more information, you may visit this link from 1 July 2023.

  • Buy-Now-Pay-Later by Atome

You can now pay for their shopping on using Atome’s pay-in-three, 0% interest payment option.

[Prime Day Promotion] Get S$20 off S$200 on your purchase when you pay with Atome during Prime Day.

  • PayNow Promotion

Get 2% off your purchase when you use PayNow, with no minimum spend.

New Member Promotion

New members can enjoy a 30-day free trial when they register for Prime membership. For S$2.99 a month, Prime membership includes unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, access to epic deals on Prime Day, free same-day delivery on selected delivery windows for Amazon Fresh & Fast on purchases made on Amazon Fresh, Watsons, and Little Farms, and more.

Deal Alerts

Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.

Amazon x Shop for Good Wishlist

Amazon makes it easier for you to give back through the Amazon x Shop for Good Wishlist. While shopping during Prime Day, you can also support local non-profit organizations (NPOs) and their causes by purchasing items off their Amazon wishlist – a depository of items they need the most. Those keen to do good can donate through the wishlist.

Shop Deals from Small & Medium-Sized Businesses

Prime Day provides small and medium businesses with the opportunity to market their products to more than 200 million Prime members around the world.

Visit this link for the latest Prime Day news.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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