A New LEGO Store Concept Opens At JEM On 6 November 2021!

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The LEGO Certified Store (LCS) is the first store in Southeast Asia to incorporate some of the design features from the latest LEGO store concept. 

Venue: JEM, 50 Jurong Gateway, #04-42, Singapore 608549
Opening Weekends: 6 to 7 Nov 2021 & 13 to 14 Nov 2021

Featuring new open-concept design features, Southeast Asia’s first new LCS concept store at JEM opens just in time for the school holidays and festive season!

The new store-front facade resembles giant LEGO bricks combined and stacked to welcome visitors into a new LEGO world that is exciting and more expressive than the status quo.

Upon entering the store, shoppers will see the first of the disruptor units situated within the store wall bays. The disruptor unit features a moveable magnifying feature that allows customers to get up close to the details of new, fully built sets and appreciate them from multiple different angles. Fully assembled models of key LEGO builds will also be displayed in open spaces around the store for shoppers to take a closer look and be intrigued by the details and features in each set. 

At the heart of the store, shoppers will be drawn to the new Build a Minifigure station. The new open-concept design will make it easier than ever to customise while mixing and matching one’s unique minifigures.  

As with all LCS, everyone is welcome to create the LEGO set of their dreams at the iconic Pick a Brick Wall where they can find the desired brick to complete their masterpiece.  

The LCS is where one can find the most complete LEGO collection including LCS exclusive sets. There is a Gift Centre where extended LEGO lines, such as LEGO Mugs, LEGO Keychains, LEGO Accessories and LEGO Brickheadz can be found to add to one’s collection. Fans can also join as members to get exclusive early access to newly launched sets weeks before the official LEGO Global launch dates and other member benefits. 

Store Opening Giveaways & Competitions

To celebrate the opening, LCS at JEM will be hosting a number of giveaways and competitions* exclusive to the opening weekends on 6 to 7 November 2021 and 13 to 14 November 2021.

  • Sure Win Lucky Dip

Shoppers who spend over S$80 at the store can take part in a sure win lucky dip featuring S$10,000 of prizes to be won.

  • Launch Exclusive GWP

Spend S$80+ nett on LEGO sets in the opening weekend to qualify for exclusive LEGO storage head with LEGO Towel and Holiday Tree (30576) polybag. 

  • Children‚Äôs Lucky Dip

All children accompanying an adult who makes any purchase at the LCS on the opening weekends will receive a FREE Lucky Dip prize to take home. 

  • Member‚Äôs Only Signed Set Draw

Members of LCS Bricks World who spend at the store over the opening weekends will automatically be entered into a lucky draw to win 1 (ONE) signed LEGO Disney Castle (71040). The set is signed by LEGO Designer, Marcos Bessa.

The winner will be chosen at random on 18 November 2021.

  • #LOVELEGO Instagram Competition

Photo Credits: The LEGO Group

Any spend on any LEGO sets in an original single receipt entitles to one (1) LEGO Heart which can be used for entry into #LOVELEGO Instagram competition with S$500 of LEGO prizes available. 

How To Enter:

1. Each customer will be given a LEGO Heart to take a photo of and post on Instagram

2. Complete the sentence ‚ÄėI love LEGO because‚Ķ(insert your answer)‚Äô in your Instagram post

3. Hashtag #LOVELEGO before uploading your Instagram post
(Deadline for submission: 18 November 2021)


A lucky draw will be done to determine three (3) winners on 18 November 2021:

  • First Prize:¬†S$250
  • Second Prize:¬†S$150
  • Third Prize:¬†S$100

*All giveaways and competitions are subject to Terms & Conditions and while stocks last

For more information, you may visit LEGO Singapore, LEGO Singapore Facebook, Bricks World, Bricks World Facebook and/or Bricks World Instagram.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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