Known for its Dangerously Addictiveā¢ salted egg snacks, IRVINS flips the script with a special release sweet treat that blends caramel crunch and Kuromi charm
Venue: Jewel Changi Airport
Date:Ā 13 - 22 June 2025
IRVINS has joined forces with Sanrioās mischievous darling Kuromi to unveil its first-ever sweet snack: the Limited-Edition Salted Egg Custard Popcorn. Dropping just in time for Kuromiās 20th anniversary, this bold new flavour blends IRVINSā iconic salted egg richness with a caramelised crunch, delivering an addictive sweet-savoury experience. Look forward to the immersive pop-up experience and get the exclusive merch!
Try IRVINSā First-Ever Sweet Snack
To celebrate the 20th anniversary of Kuromi, the famous salted egg snack, IRVINS has a special collaboration with one of Sanrio's most loved characters but this time itās not crispy salmon skin chips, it's popcorn!Ā
Each bite delivers a carefully layered taste experience, beginning with a satisfying crunch that unveils subtle notes of sweetness. This then gives way to the richness of caramelised edges, complemented by the distinctive savoury depth of salted egg. The flavour culminates in a lingering finish, leaving a lasting impression on the palate.
Much like IRVINSā new popcorn, Kuromi is full of contrasts. Sheās edgy, and endearing, with a rebellious charm thatās hard not to love. This unexpected but addictive contrast lies at the heart of the collaboration, where flavour and character come together in perfect balance. With Sanrioās multi-generational appeal and IRVINSā signature boldness, the partnership hits a nostalgic yet modern sweet spot for fans old and new.
Experience the Immersive Pop-Up Experience and Get Special MerchandiseĀ
The popcorn launch is part of a broader collaboration that includes exclusive Kuromi merchandise, such as Blind Box Keychains, and an immersive pop-up experience at Jewel Changi Airport from 13 to 22 June 2025. An eco-friendly plush bag in a limited-edition Kuromi design will be available separately at S$13.90 with the purchase of any 1 x Salted Egg Custard Popcorn, starting from 13 June.In conjunction with the popcorn launch, you can get your hands on Kuromiās limited-edition eco-friendly plush bag, as well as Blind Boxes featuring 5 mobile wrist strap designs.
Also look forward to a range of interactive experiences ā including a Salted Egg Custard Ingredients Table where the flavour story comes to life, a Kuromi Mirror Photo Opportunity, a DIY Popcorn Cup Station, and a Dessert Bar offering custom toppings ā all accessible with the purchase of at least one (1) Salted Egg Custard Popcorn pack.
Meet & Greet
IRVINSā beloved mascot as well as Kuromi will be making an appearance too!
Jewel Changi Airport (12 Jun 2025)
- IRVINS' Mascot: 5.45 pm - 6.15 pm, 7.15 pm - 7.45 pm
- Kuromi: 6 pm - 6.30 pm, 7.30 pm - 8 pm (for invited guests only)
Bugis JunctionĀ (14 Jun 2025)
- Kuromi: 2 pm - 2.30 pm and 3.30 pm - 4 pm (public)
Where to Get the Salted Egg Custard PopcornĀ
The limited-edition Salted Egg Custard Popcorn will be available in 80g packs at S$9.00, and can be purchased at all IRVINS outlets, on eatirvins.sg, and across IRVINSā official stores on leading online marketplaces. It will also be stocked at major supermarkets including NTUC FairPrice and Cold Storage.
For more information, and to stay up to date with the latest news, visit www.eatirvins.sg.
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