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Visiting The National Gallery Singapore Becomes Seamless, Personalised and Effortless!



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National Gallery Singapore rolls out a range of enhancements to make visits to the museum more personalised and effortless.

National Gallery Singapore introduces Art Journeys – a web-based function that enables visitors to select from a range of ready-made itineraries or create their own route through the Gallery, empowering them to curate enriching museum experiences,

Introducing Art Journeys

Visitors can personalise their own Art Journey by browsing and choosing from an array of offerings – exhibitions, programmes, artworks, activities, and unique venues.

Alternatively, they may select from a range of curated Art Journeys that cater to specific interests and ongoing exhibitions. From the ‘Ultimate First-timer Guide’ to ‘A Family Affair’, each Art Journey provides the estimated duration, location of each artwork to allow for easy navigation and facilitate planning. After selecting their Art Journey, visitors will be automatically assigned the Gallery Pass required and guided through the purchase process for an effortless experience.

Curated Art Journeys may be refined further by adding or removing offerings according to each user’s preferences. Nine Art Journeys are currently available, and more will be introduced as exhibitions are refreshed and to cater to a boarder range of preferences.

Start Your Journey From Any Entrance

These new improvements allow visits to intuitively begin at any of the Gallery’s entrances. Previously, visitors had to navigate the Gallery’s vast footprint to purchase their passes at ticketing counters located in the Basement Concourse.

Upon entering the Gallery via the Coleman Street entrance, visitors are greeted by Arrival Landmark pillars which showcase key exhibitions and festivals to inspire visitors to include these programmes in their Art Journeys.

The interactive Activity Cube located after the Arrival Landmarks provides hands-on access to Art Journeys and programme highlights, allowing visitors to discover the Gallery’s myriad activities with just a swipe. This immense touchpoint is pre-loaded with an interactive map of the Gallery, allowing visitors to easily locate the museum’s key venues. Each activity is accompanied by a dynamic QR code, which when scanned, allows visitors to add it to their Art Journey.

The Art Journey function will also be available via 19 new Self-Service Digital Kiosks located around the Gallery. For visitors that prefer to drop by on a spontaneous visit, the kiosk allows them to explore and select a curated Art Journey or personalise their own, purchase, and print their Gallery Passes at one convenient touchpoint.

For visitors who prefer a human touch, they may continue to seek assistance from the Gallery’s roving concierges and Visitor Services Counters.

Redesigned Basement Concourse

The Gallery’s Basement Concourse has been re-designed as a free and multi-use space for visitors of all ages and nationalities to kickstart their day at the Gallery. Artworks and programmes here will be refreshed frequently to let art inspire, connect with relevant issues in culture, society and history, as well as ignite visitors’ creativity.

For more information on the Gallery’s new museum experience, please visit:
http://web.nationalgallery.sg.


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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