Get ready for an adorable holiday adventure! Beloved characters from Care Bears, Rilakkuma, and Sanrio bring cheer this festive season.
The Christmas season is officially kicking off with a huge splash of character magic, thanks to Play Nation's UNWRAP THE MAGIC year-end campaign. The lineup of collectables promises both fun and nostalgia, making it the perfect opportunity to create festive memories and pick up unique gifts.
Festive Pop-Ups and Collectible Drops
This year’s celebration features immersive character pop-ups and a launch of highly sought-after holiday collectibles.
Care Bears and FairPrice Play Markets
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Care Bears Wishes From The Heart Pop-Up Store: An exclusive experience dedicated to the cuddliest residents of Care-A-Lot, transforming Marina Square's Central Atrium into a wonderland of warmth and cheer.
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Play Market Stores: Character displays and playful photo spots pop up at selected FairPrice Xtra locations, including Ang Mo Kio Hub, JEM, Jurong Point, NEX, and VivoCity. Look out for the magical "Make A Wish" wall in December!
New Character Collectibles for the Whole Family
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Sanrio Characters Festive Bubbles Blind Box (S$18.90): Collectible, buildable baubles featuring characters like Hello Kitty and Kuromi that light up with a gentle shake—perfect for decorating the family Christmas tree.
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LINE Friends K-Blocks Mart Collection (S$17.90): Adorable mini builds of popular Korean convenience store snacks, featuring Brown, Cony, and Sally.
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Rilakkuma Festive Collection Plushies (S$39.90): Soft, huggable plushies of Rilakkuma and Korilakkuma dressed in special holiday cake-themed outfits.
When and Where: Dates and Key Locations
This festive takeover runs for the duration of the school holidays and beyond, giving families ample time to visit.
Care Bears Wishes From The Heart Pop-Up Store:
- Venue: Marina Square, Central Atrium, Singapore.
- Dates: 22 November to 4 January.
Festive Cheer & Photo Spots at Play Market Stores:
- Venue: Play Market Stores at FairPrice Xtra locations (Ang Mo Kio Hub, JEM, Jurong Point, NEX, VivoCity).
- Dates: Starting from 22 November and continuing in December.
New Blind Boxes & Plushies:
- Venue: Major retailers islandwide, including FairPrice Xtra, selected FairPrice, FairPrice Finest, FairPrice Xpress and Cheers stores, Takashimaya, Toy "R" Us, Don Don Donki, and 7-Eleven.
- Availability: Available now, while stocks last.
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Beyond the Collectibles - Here's Why You Should Know This!
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Meet & Greet Sessions: At the Marina Square Care Bears pop-up, families can meet their favourite Bears live, offering an exciting, personal memory for the children (and a fantastic photo opportunity!).
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Interactive Fun: Activities like the Pick & Mix bars for creating personalised keepsakes (Canvas Straps, Tumblers) and the 'Make A Wish' Wall at FairPrice Xtra locations turn shopping trips into creative family outings.
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Kawaii Photo Moments: The massive, colourful Care Bears wonderland offers multiple, high-quality backdrops for memorable family photos .
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Convenient Shopping & Gifting: New collectible blind boxes and plushies offer fantastic, affordable, and highly gift-worthy Christmas presents. Parents can find these drops conveniently at major retailers across the island, including FairPrice, Toy "R" Us, and 7-Eleven.
How to Be Part of the Magic
Families can jump right into the festive fun by following a few simple steps.
For the Care Bears Experience
- Visit the Pop-Up: Head to the Central Atrium at Marina Square from 22 November.
- Claim Freebies: Look out for Play Nation’s balloon giveaways on the launch day (22 November) and every Friday to Sunday, while stocks last.
- Shop Smart: Take advantage of bundle deals and gifts with purchase offered throughout the season at the pop-up store.
For the FairPrice Xtra Displays
- Visit a Store: Drop by a Play Market at FairPrice Xtra (Ang Mo Kio Hub, JEM, Jurong Point, NEX, or VivoCity).
- Make a Wish: In December, look for the 'Make A Wish' wall. Encourage your child to colour a wish card and add it to the wall for a fun activity.
- Enter the Giveaway: Scan the QR code at the display and fill in your details for a chance to be one of five lucky winners to receive a festive holiday treat!
UNWRAP THE MAGIC provides a perfect blend of retail therapy and memorable family entertainment. Make sure to visit a pop-up soon, as all collectibles and free gifts are available only while stocks last until 4 January!
