UNO Celebrates 50 Years With Commemorative Line Up Of Products, Championship Series And Exciting Promotions!

The celebration campaign of UNO's 50th year has officially commenced in Singapore! 

Photo Credit: Mattel Southeast Asia

Here's how the world's number one game will be marking its 50 years of bringing people around the world together:

1. Commemorative Products & New Plays To Play

This year, UNO has released one of the brand’s largest product lines offering new twists on gameplay.

• UNO 50th Anniversary Premium Card Set

Photo Credit: Mattel Southeast Asia

This premium item is the official celebratory product and collector item for the 50th anniversary, available exclusively at all Toys ‘R’ Us stores from 12 July. Contained in deluxe-box packaging is an exclusive gold coin commemorating the 50th anniversary, the set also features a special “50/50” card and rule, which incorporates the coin into gameplay.

• UNO 50th Anniversary Card Deck

Photo Credit: Mattel Southeast Asia

The celebration continues with the UNO 50th Anniversary Card Deck, which has “gold” wild cards to commemorate the special anniversary.

• UNO Iconic Series

Starting with the groovy 1970s, the UNO Iconic Series will include five individual decks honouring the last five decades, featuring nostalgic designs that represent each period.

• UNO Remix

Photo Credit: Mattel Southeast Asia

UNO Remix is the first UNO game that evolves with every hand you play. It plays like classic UNO, but at the start of each round, you'll add special remix cards to the deck that change the game. When it's all over, you'll have created a customized UNO deck unique to you.

• UNO Attack

Photo Credit: Mattel Southeast Asia

Since 1998, UNO Attack has been a fan favourite, and an all-new updated version of the beloved card-launching extension brings added action with lights, new sounds, and cards that fly even higher.

To mark the moment, all 2021 new products will feature the new UNO 50th anniversary look, including a new logo and new tagline – Fifty Years of Being Wild.

2. UNO Championship Series

Starting on 2 July, UNO will be hosting the inaugural UNO™ Championship Series, a series of events and promotions where one player will ultimately be crowned as the first-ever UNO World Champion!

The UNO Championship Series will bring together fans from around the world to participate in the global UNO Mobile Tournament through the UNO! app. UNO fans who are 18 years old and above will be eligible to take part through the UNO! app by Mattel 163, available for download on the App Store and Google Play. To officially enter the tournament, players can click on the “UNO Championship Series: Mobile Tournament” card in the lobby to enter and play in the tournament, when they are on the app.

To make things even more exciting, select participants of the UNO Mobile Tournament may be invited to Las Vegas, NV, for the UNO Championship Series Invitational Tournament, an in-person celebratory event taking place on 11 November, for a chance to win the grand prize of USD$50,000.To learn more about the UNO Championship Series, visit the UNO website.

3. Exciting Promotions

Fans of the popular card game can join in the celebrations for the golden anniversary with exclusive 50^th Anniversary gift-with-purchase offers.

• UNO 50^th Premium Box

Photo Credit: Mattel Southeast Asia

Perfect for collectors and UNO enthusiasts, this sleek and portable UNO box is a great way to store your UNO decks and bring them along for a party with friends and family! Simply spend a minimum of $50 on any Mattel Game to redeem a limited-edition UNO Box (Premium), available at Takashimaya, all Toys ‘R’ Us stores, Mattel Official Shopee Mall and Lazada Mall websites, while stocks last. Terms and conditions apply.

• UNO 50^th WILD Card

Photo Credit: Mattel Southeast Asia

Ever dreamt of coming up with your own rules for the game?  With these UNO Blank Wild Cards, you can add a personal touch to the game with your very own wild card! Customers can redeem an UNO Blank Wild Card with a minimum spend of $30 on any Mattel Game at OG, Popular Bookstores, Kiddy Palace and Isetan, while stocks last. Terms and conditions apply.

UNO is available now at all Toys ‘R’ Us stores, leading departmental stores, Kiddy Palace stores, Popular Bookstores, selected Fairprice stores, Mattel Official Shopee Mall and Lazada Mall websites. Visit the UNO website for more information, and follow @UNO on Instagram and Facebook and @realUNOgame on Twitter for future updates.