Play Unstoppable | A New Campaign By The LEGO Group To Empower Girls To Experiment And Express Themselves Creatively Across The Various LEGO Themed Playsets

Share with other Parents or Go Back

Girls can look forward to unlocking their creative confidence through play across various themes such as LEGO Friends, DREAMZzz, a new Animal Crossing theme, and many more!

The LEGO Group Launches An All-New Campaign, Play Unstoppable

With The LEGO Group’s Play Unstoppable campaign, the Group aims to celebrate the boundless potential of young girls and empower them to experiment and express themselves creativity through play across the various LEGO themed playsets.

Empowering Creative Confidence Through Play

Through creative play, The LEGO Group hopes to unlock girls’ creative confidence by liberating them from the pressure of perfection and enjoy the freedom to Play Unstoppable. With a bigger portfolio of LEGO play that caters to diverse interests and passions, young girls can create endless worlds across various themes such as LEGO Friends, Disney Princess, Creator, Classic, DREAMZzz, Harry Potter, Minecraft, Gabby's Dollhouse and an all-new Animal Crossing theme. 

Here are some of this year's newly launched sets that girls can look forward to:

42614 LEGO Friends Vintage Fashion Store 

Young builders can use their imagination to build a futuristic fashion store while having fun with upcycled clothing items and learning about sustainability.

43246 LEGO Disney Princess Market Adventure

This playset opens endless play possibilities for fans of Disney.

31156 LEGO Creator Tropical Ukulele

Enjoy three different build-and-play experiences with this playset.

71476 LEGO DREAMZzz Zoey and Zian the Cat-Owl 

Let your imagination take flight with this fantastical playset.

77050 LEGO Animal Crossing Nook's Cranny & Rosie's House 

Photo Credits: The LEGO Group

Kids can customise their Animal Crossing world to fit their imaginative stories with this cosy playset featuring beloved characters from the series.

42604 LEGO Friends Heartlake City Shopping Mall

Use LEGO bricks to create sculptures with this playset to tell a story. 

LEGO sets are available across LEGO Certified Stores, LEGO Official Store on Lazada, Shopee, Amazon, as well as major retailers and department stores in Singapore.

Embark On New Adventures With The Family At VivoCity

Venue: East Boulevard 1, VivoCity
Date: 11 to 17 Mar 2024

The fun doesn’t end there! From 11 to 17 March 2024, families are invited to embark on an adventure at East Boulevard 1, VivoCity. Young girls will get to build their own creative storyland, assist LEGO Friends Paisley and Olly in locating their missing items, and take part in immersive photo opportunities.

Shoppers can also enjoy exclusive discounts off selected sets, redeem a 30658 LEGO Mobile Music Trailer with a minimum spend of SGD 69 on LEGO sets from selected themes, or a LEGO Girls tote bag with a minimum spend of SGD 99 on any LEGO sets. 

For more information, you may also visit the LEGO Singapore website.


>> Share An Experience Here <<

Sign-up Newsletter


This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

About Us | Contact Us | Go Back