The LEGO Group Launches LEGO DREAMZzz, An All-New Theme That Brings To Life The Creativity Of Children's Dreams

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This all-new theme will reveal an epic new content series, a brand new product range, curated activities, as well as a world-first opportunity for children to become a Chief Dream Creator!

Introducing LEGO DREAMZzz

Photo Credit: The LEGO Group

LEGO DREAMZzz seeks to bring to life the passion for creativity and create an incredible entertainment and play experience that puts children in the imagination-powered driving seat. Children can look forward to a new show series that's slated to be released on the LEGO YouTube channel, curated activities, a brand new product range, as well as take up the opportunity to join The LEGO Group’s team of Chief Dream Creators! Here's taking a closer look at what your little ones can expect from this all-new theme by The Lego Group:

LEGO DREAMZzz Show Series & Product Range

Date: 15 May 2023 via the LEGO Youtube channel
Time: 5pm

The LEGO DREAMZzz series follows the adventures of school friends, Mateo, Izzie, Cooper, Logan and Zoey, as they join a secret agency and learn to use the power of imagination to journey into the Dream World – and learn to defeat the tyrannical Nightmare King! 

LEGO DREAMZzz will launch with 10 episodes on 15 May 2023 and be accompanied by a brand-new product range and further episodes from August 2023. 

Curated Activities

Date: 15 May 2023

The LEGO Group will also be celebrating the launch of LEGO DREAMZzz with activities designed to champion the creativity of dreaming.  

On 15 May 2023, The LEGO Group will be launching six new LEGO DREAMZzz Non-Player Characters (NPCs) in the LEGO Life app. The NPCs will share activities that upskill and challenge children. Plus, with the support of the Community Engagement teams, the NPCs will also post comments to hundreds of children’s uploads every day to inspire them whilst exploring the new LEGO DREAMZzz world. 

Apply To Join The LEGO Group’s Team Of Chief Dream Creators

Entry Submission Period: 20 May to 20 Jun 2023

To celebrate the launch of LEGO DREAMZzz, The LEGO Group will launch a world-first opportunity for children to become a Chief Dream Creator. The chosen participants will be flown to Denmark, home of The LEGO Group, to take part in several LEGO DREAMZzz workshops that have been created to champion the creativity of dreams and inspire the company. 

As a Chief Dream Creator, the children’s role will be to champion the creativity of dreams within the company and spread the positive creative aspects dreaming can have for young people around the world.  

Children aged between 6 to 12 years old will be encouraged to submit their own dream creation – a picture of either a LEGO build they’ve made themselves or a drawing – showing a creature or vehicle they have dreamt of that incorporates brick building. Their dream creation should be accompanied by a short description relaying what their creation is called, what it can do, and why it excited them in their dream. 

Entry officially opens on 20 May to 20 June 2023, and more information can be found here.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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