The LEGO Group invites families to share the wonder of storytelling, imagination, and creative play with LEGO Disney in celebration of 100 Years of Disney!
As Disney marks its 100th anniversary this year, The LEGO Group invites families to share the wonder of storytelling, imagination, and creative play that LEGO Disney has inspired over the last 24 years.
From now to 30 July 2023, The LEGO Group will be running a series of exciting promotions and gifts with purchase for LEGO Disney sets in celebration of Disney 100 Years of Wonder.
Using the ultimate creative medium of the LEGO brick, the two long standing partners will honour fan-favourite Disney moments and capture the magic of exciting new Disney stories through its Share the Wonder video series and Making Wonder the Series, and bring friends and families together to dream, build and create with magical new LEGO Disney products and play experiences unveiled throughout 2023.
Share the Wonder and Making Wonder the Series
The LEGO Group kicked off its celebration of Disney’s 100th anniversary in March by recreating some of the most beloved Disney movie moments in iconic LEGO brick form as part of its #SharetheWonder video series. The three-part series featured scenes from timeless Disney and Pixar movies, and encouraged fans to share their own favourite LEGO built Disney moments on social media using #SharetheWonder.
Later in April, The LEGO Group and Disney have also teamed up with talents to create wondrous videos under the Making Wonder the Series that put a fun LEGO twist on popular Disney themes in honour of the storytellers, fans and families who together spark the wonder and magic of Disney.
Both the Share the Wonder and Making Wonder the Series videos can be found on LEGO.com, LEGO social channels and Disney’s YouTube.
Disney100 LEGO Sets
The LEGO Group has also revealed its first collection of Disney100 products earlier this year to help fans of all ages experience the magic of LEGO Disney storytelling. Some of these sets include
Delight a little Disney fan with this fun-packed 10998 3in1 Magical Castle set, featuring lots of magic rooms, accessories and five LEGO figures. Join beloved Disney characters on a tour through a Disney castle that glitters with magical stars and discover all the enchanted elements within.
43212 Disney Celebration Train calls all young Disney fans to jump aboard and join in the anniversary celebrations. The parade train features beloved Disney and Pixar characters from Mickey Mouse and Minnie Mouse, Moana, Peter Pan, and Toy Story on bespoke parade floats.
43217 ‘Up’ House, from the beloved Pixar film, is ready for an anniversary adventure and invites Disney and LEGO fans aged nine and above to join. The LEGO model of the iconic patchwork house features Carl Fredricksen, Wilderness Explorer Russel and Dug as they prepare for takeoff.
Share a love of Disney characters with this 40622 Disney 100th Celebration anniversary set. This set features Oswald the Lucky Rabbit (Disney’s first character), Mickey Mouse (the first ever animated character), Snow White (the star of Disney’s first feature film), and Tinker Bell – the first Disneyland mascot.
New LEGO Disney Sets
Celebrate 100 years of Disney animation with these fantastic 71038 LEGO Minifigures Disney 100 bags with iconic characters from some of Disney’s most famous films of the past century. There are 18 minifigures to collect, each representing a different decade, including Robin Hood, Pocahontas, and Tiana. Each character comes with one or more iconic accessories
Inspire kids aged seven and up to new heights of imaginative play with this 43215 The Enchanted Treehouse set. It has a two-level tree house construction toy, waterfall, zip line, 13 LEGO mini-doll figures, plus lots of accessories and features to inspire play, including a cave hidden behind the waterfall and a secret staircase in the tree house.
Captivate fans and kids aged six and up and inspire Disney decoration creativity with this 43221 100 Years of Disney Animation Icons set. This imaginative set lets Disney fans pick the characters they love and create a collage to display on their walls. It includes 72 icons, 12 of which can be built at once.
Create iconic characters from beloved movies to display with the 43226 Disney Duos set. Entertain fans of all ages with this collection, featuring four pairs of iconic brick-built, posable companions to showcase from classic Disney movies. Every pair even comes with a connectable display stand featuring a Disney-100th-anniversary-
Celebrate classic Disney Villains with this unique and nostalgic 43227 Villain Icons set! Embrace creative joy while building this collection of life-size items referencing different movies through the lens of their iconic villains.
Exclusive Gift with Purchase
From 9 June to 16 July 2023, shoppers can stand a chance to receive a gift-with-purchase exclusive to LEGO Certified Stores, while stocks last. With a minimum spend of SGD250 on any LEGO Disney-themed playsets, shoppers can receive a free 40478 Mini Disney Castle set that is worth SGD59.90.
Celebrate the Walt Disney World Resort’s 50th anniversary with this 40478 Mini Disney Castle set! Fans of Disney’s flagship Magic Kingdom Park can recreate the iconic Walt Disney World Resort Cinderella Castle, complete with pearlized golden tower tops, opalescent blue rooftop cones and a vintage-style Mickey Mouse minifigure.