Giant Promises Lower Prices That Last On More Essential Products!

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Giant celebrates 1st anniversary of its Lower Prices That Last campaign with a commitment to extend and expand the campaign! 

Since 2020, Giant has promised to lower price on key essential products, and committed to keeping them at low prices not just for a short promotional period but for a longer period of time! 

After a year, they are proud to announced to have delivered on the promise and bringing down prices on many everyday essentials by an average of 20%! 

Extending and Expanding Lower Prices At Giant

To celebrate the anniversary of the campaign ,customers can look forward to the expansion of lowered priced items to almost 700 key essential products across fresh, grocery, personal care and household essentials, as part of its long-term campaign to deliver Lower Prices That Last.

They have also to committed to extending the promotion into 2022! 

Popular Essential Added

The expansion of the key essential products is based on feedback on customers. With the feedback, the supermarket chain has decided to add 260 more popular essentials across selected fresh and grocery items to its Lower Prices That Last campaign which include:

  • Perdigao Frozen Whole Chicken 1kg now just $2.65 (WAS $3.75)
  • Daging Rendang (Beef) at just $1.50/100g (WAS $2.39/100g)
  • Dettol Antibacterial Body Wash Twin Pack (2 x 950g) at the new lower price of $13.95 (WAS $5.75)
  • Huggies Gold Pants (Size M – XXL) now only $18.85 (WAS $21.95)
  • Lux Soft Touch Bar Soap (6 x 80g) at just $2 (WAS $2.45).

The DFI Retail Group’s exclusive brand Meadows, is known to be value for money. Customers will be thrilled to find out that 140 new Meadow products will be added to the campaign, including  new Meadows Italian range which includes pasta, pasta sauce and olive oil that are imported from Italy along with an expansion of the wildly popular potato chip range – of up to 28 different kinds! 

Maintaining The Top Selling Favourites!

Based on customer data over the last year, customers will be thrilled to discover that Giant remains committed to keeping the prices low of the following favourites:

  • Fuji Apple – 5 for $2.50
  • Ecuador Vannamei Prawns – $1/100g
  • Golden Pomfret – 2 for $6
  • Sweet Corn –$0.50 per corn
  • Meadows Fresh Full Cream Milk 1L –$1.95
  • Lee Kum Kee Panda Oyster Sauce –$3

Further Discounts 

Giant is also currently supporting the nationwide distribution of grocery vouchers to families affected by the pandemic with an additional $10 voucher for customers who use their $100 vouchers at any outlet.

In addition, the supermarket chain also extended its senior citizen discount programme earlier this year, committing to a 3% discount storewide for all seniors on all weekdays until 31 December 2021, so that the no longer have to rush in on certain days

For more information about Giant Singapore, visit


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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