Bring Fashion Dreams to Life with Play-Doh Barbie

Hasbro introduces Play-Doh Barbie, a one-of-a-kind collaboration that blends two iconic brands into the ultimate creative play experience for kids aged 5 and above. This collection invites children into a vibrant world of hands-on fashion design.

With real Barbie dolls, vibrant new Play-Doh compounds, patterned sheets, and innovative fashion tools, your little creator can DREAM IT. DESIGN IT. and bring their boldest fashion ideas to life—again and again.

Discover the Collections 

Play-Doh Barbie isn’t just about play, it’s about sparking creativity, confidence, and self-expression. For parents, it’s a nostalgic throwback to their own Barbie memories. For kids, it’s the thrill of designing their very first look and showcasing it with pride. With Play-Doh Barbie, every outfit is unique, every detail is personal, and every creation is entirely their own! Here’s what you can get:

Play-Doh Barbie Designer Fashion Show ($69.90)

Step into the world of style where imagination leads the way and creativity takes the spotlight. The debut Play-Doh Barbie collection highlights the Play-Doh Barbie Designer Fashion Show Playset, which invites young creators to become the designer behind Barbie’s next show stopping look. 

This vibrant set opens into a two-in-one fashion studio and runway, fashion-making tools like the ruffle maker and faux fur roller, and Play-Doh Pattern sheets with chic designs that look just like fabric, except they’re Play-Doh compound!

Little designers can follow the guide to craft two signature outfits or let their creativity shine by making custom looks for the Barbie doll. The included Play-Doh Pattern Sheets feature chic lipstick and bow prints that resemble real fabric but are made entirely from colorful Play-Doh compound. 

With six additional cans of compound, kids can shape flowing hair, sculpt textured ruffles, add faux fur, and create every fashionable detail by hand. To complete the look, they can accessorize with bows and shoes, then place Barbie on the spinning display stand to showcase her unique style.

Whether crafting dreamy dresses or bold new trends, this set encourages creativity, confidence, and storytelling through every outfit.

Play-Doh Barbie Doll Assortment ($34.90)

Strike a pose and step into a world of fashion, flair, and creative fun. The Play-Doh Barbie Designer Dolls Assortment features different playsets, each complete with a doll and special fashion-making tools, giving every young creator a chance to shape Barbie’s next signature look.

With three unique themes to choose from, Play-Doh Barbie Hearts and Hair and Play-Doh Barbie Ruffles and Bows—each doll comes with its own distinct personality, Play-Doh tools, and fashion elements that bring storytelling to life through dress-up play.

Play-Doh Barbie Hearts and Hair

Create a runway-ready look with elegant ruffles, soft textures, and a touch of sparkle. Barbie is dressed for a glamorous evening; now it’s time for young designers to help her shine.

Play-Doh Barbie Ruffles and Bows

Get Barbie party-ready with bold designs, layered textures, and sparkling accessories. It’s time to celebrate in style, and this set invites kids to design a look that’s as fun and fabulous as Barbie herself.

Play-Doh Barbie Florals and Fringe

Capture Barbie’s sweet, outdoorsy charm with soft fringe, florals, and rustic accessories. This theme brings a fresh countryside feel to fashion play, perfect for young designers who love all things cozy and cute.

Play-Doh Barbie Designer Pattern Packs Assortment ($19.90)

Refresh Barbie’s wardrobe with themed textures, playful tools, and fashion that never goes out of style. The Play-Doh Barbie Designer Pattern Packs Assortment offers a new format of Play-Doh compound, inspiring young stylists to expand their design possibilities with even more colours, patterns, and accessories.

Featuring three inspiring fashion themes, Florals & Flowers, Sparkles & Gems, and Pearls & Bows—each pack comes with patterned Play-Doh sheets, exclusive tools, and on-theme accessories to create new, fabulous looks for Barbie.

Whether you are adding floral flourishes, shimmering gem details, or elegant bows and pearls, these packs give kids everything they need to dream it, design it, and reinvent Barbie’s look again and again.

Play-Doh Barbie Flowers and Florals

Bloom into style with fresh prints, soft shapes, and nature-inspired details. This pattern pack is perfect for creating romantic, garden-chic looks filled with colour and charm.

Play-Doh Barbie Sparkles and Gems

Let Barbie shine with dazzling textures and sparkling designs. This pattern pack adds a glamorous twist to Barbie’s fashion collection, perfect for red carpets and special occasions.

Play-Doh Barbie Pearls and Bows

Dress Barbie in timeless elegance with soft hues, delicate bows, and a graceful silhouette. This pack brings a classic feel to every design moment, perfect for more refined and polished styles.

All playsets are available at your nearest Toy’R’Us outlets, toy specialty, departmental stores islandwide. Get yours now!