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Auntie Anne's Celebrates 25 Years With Birthday Pretzel Nuggets Sets!

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Auntie Anne’s celebrates 25 years of handcrafted pretzels in Singapore with a slew of activities; including new limited-time flavours and a Soft Pretzels Baking Workshop!

After 25 years of making its first local appearance in 1996 with the first – and still operating – Auntie Anne’s store at Parkway Parade, Auntie Anne’s has expanded to eight existing stores islandwide! 

The pretzel chain will be celebrating 25 years in Singapore with a slew of activities this August and September, including new limited-time flavours and a Soft Pretzels Baking Workshop.

Limited Time: Birthday Pretzel Nuggets

Auntie Anne’s will be releasing a new and limited-time addition to its menu: the Auntie Anne’s Birthday Pretzel Nuggets, which will be available for purchase online and in-store from 2 pm from 17 Aug to 10 Oct 2021 only.

Coated with the brand’s signature semi-sweet chocolate sauce, families can also opt for the cute multi-coloured Rainbow Sprinkles toppings for that added sweetness or go for a localized spin with the desiccated nutty-flavoured Coconut Flakes toppings that makes for a light yet irresistible pairing!

Birthday Pretzel Sets and 25th Anniversary Celebration Set

During this period, you can also look forward to a limited-time promotion of Auntie Anne's Birthday Pretzel Sets and 25th Anniversary Celebration Set!

The Birthday Pretzel Set includes a Birthday Pretzel Nuggets and a choice of Cinnamon Sugar, Almond Crunch or Parmesan Cheese pretzel. You may choose to go for the Birthday Pretzel Set A that will include one Pretzel Plushie or the Birthday Pretzel Set B that  will include one Auntie Anne’s tote bag. Each set will retail at $10.30 and $14.00 respectively.

To get them all, you may choose to go for the Auntie Anne’s 25th Anniversary Celebration Set ($25.00) that includes the Birthday Pretzel Nuggets, the 3 Pretzels (Cinnamon Sugar, Almond Crunch or Parmesan Cheese), one
Cheese Dog, one Chocolate Almond Bites, as well as one Pretzel plushie and collectible tote bag.

Auntie Anne’s Exclusive Soft Pretzel Workshop

Auntie Anne’s will be hosting eight exclusive Soft Pretzel Baking Workshop sessions in September, where attendees will be guided by second-generation owner of Auntie Anne’s Singapore to bake and bring home three soft pretzels and/or pretzel nuggets with toppings of their choosing.

Limited slots will be available, with each ticket priced at $15.00 per person. You may purchase the tickets from Auntie Anne's website from 17 Aug 2021 onwards.

While making your purchases online, you may also join Auntie Anne’s ‘Pretzel Hearts’ Loyalty Programme. You will earn points to redeem free pretzels and every new member will receive a 1-for-1 voucher with their first Pretzel purchase.


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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