MITAS BabyShow 2023: A Curation Of Trusted Brands, Quality Products, Expert Insights And Attractive Deals

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Get ready for the ultimate curated baby fair for maternity, infant and toddler products and services in Singapore!

Venue: Marina Bay Sands Event Hall B
Date: 24 to 26 Nov 2023

MITAS BabyShow 2023

Photo Credit: MITAS BabyShow

The Maternity and Infant Trade Association of Singapore (MITAS) is set to redefine the industry with the sophomore edition of the MITAS BabyShow, taking place from 24 to 26 November 2023 at Marina Bay Sands Convention Hall.

From swim academy, lactation treats, baby apparels, sleep paraphernalia, playpens, travel and dining necessities, here’s a snapshot of the variety of local and international brands you can expect to see at the fair:

Local Brands

Thanks to the wealth of industry experience within MITAS, families can look forward to an informative and enriching experience, featuring premium brands committed to serving the parenting community. With a large range of trusted local brands to cater to every parenting need, the fair will feature pre, peri and post-partum products and services, as well as an impressive slew of products for infants, toddlers and older children alike.

Singapore Lactation Bakes

Photo Credit: Singapore Lactation Bakes

Nutrition is key for both mom and baby. Indulge in a variety of delectable cookies, muffins, and other treats from Singapore Lactation Bakes. Carefully crafted to support milk production, these baked goods are made with breastfeeding-safe ingredients such as oats, flaxseed, and brewer's yeast and are free from preservatives and artificial flavours, making them an ideal option for busy moms on the go.

Moo Moo Kow and Friends

Photo Credit: Moo Moo Kow and Friends

Swing by the Moo Moo Kow and Friends booth and get your hands on the highly sought-after comfort products ranging from towels, pillows, pillowcases and sleepwear for babies, toddlers, kids, and even adults. Well-known for their Bamboo Bed-Time Buddy‚ĄĘ pillows, sleep-starved parents can also pamper themselves with Baa Baa Sheepz¬ģ extra-large pillowcases and pillows designed for adults, ensuring that everyone in the family can indulge in well-deserved rest. With the new year just around the corner, take the chance to stock up on new undies for the kids made from the same soft and eco-friendly bamboo or comfortable modal options.

Elevate your daily bathing routine with Crok Crok Frok‚ĄĘ Bamboo Towels, crafted from 100% premium bamboo fibre with natural hypoallergenic properties. Don‚Äôt miss out on bargains at the baby fair and be sure to grab your soft, absorbent and sustainable Bamboo Towels while you‚Äôre there!


Photo Credit: Lilo

Photo Credit: Lilo

Lilo is an award-winning local brand that crafts 100% natural food powders made from ikan bilis, mushroom, scallop, white bait, kombu, shrimp, corn and purple sweet potato. These powders enhance flavour without MSG, salt, or preservatives, making them a nutritious addition to all kinds of dishes for babies six months and above, as well as older children and health-conscious adults.

Sustainable Familie Trading

Photo Credit: Sustainable Familie Trading

Discover a high-quality range of safe and sustainable products made without harmful ingredients for the whole family. Expect a wide range of Scandinavian-inspired, 100% non-toxic and thoughtfully designed essentials like dinnerware, toys, teethers, pacifiers, swaddles, towels and more from brands like FRIGG and Mushie.

RaaB Family

Photo Credit: RaaB Family

As a leading baby product company, RaaB Family is dedicated to enhancing the parenting journey with a diverse range of high quality, innovative and practical products. The brand‚Äôs impressive catalogue includes a large selection of their popular playpens with matching floor mats and they have recently launched the Gl√ľcklich Baby Cot & Bed to boot. Designed by RaaB Family, the cot is made out of the same material as its playpens which are BPA-Free and Odour-Free with non-toxic food-grade HDPE material. The cot can be adjusted to two heights, and addresses formaldehyde exposure associated with traditional wooden cots, offering a safe and comfortable sleeping environment.

International Brands

Sophie la Girafe

Photo Credit: Sophie la Girafe

Sophie la Girafe is one of the most iconic baby teethers and the go-to first toy for infants worldwide. Made in France with 100% natural rubber using traditional methods, this iconic teething toy has been a trusted favourite for over 60 years. With an easy-to-grip design as well as soft and nobbly parts, this teether helps to soothe sore gums while also stimulating all of an infant’s five senses.

Haenim SmartCare

Photo Credit: Haenim SmartCare

Photo Credit: Haenim SmartCare

Haenim is dedicated to prioritising comfort for parents and ensuring optimal health for babies through Korea's first UVC-LED technology. Their steriliser stands as the only one globally to undergo rigorous lab testing, proving its effectiveness in eliminating 99.99% of the Human Coronavirus. Beyond this, it successfully combats the Influenza Virus, Norovirus, and a wide spectrum of bacteria.

Bellamy’s Organic

Photo Credit: Bellamy’s Organic

Bellamy‚Äôs Organic is driven by a team of dedicated professionals committed to crafting high-quality, nutritionally balanced and delicious organic baby food and formula. Founded in 2004 by a Tasmanian mother, Bellamy's Organic remains steadfast in this founding commitment, delivering simple, nutritious, organic food that's free from all the undesirable elements ‚Äď providing a pure start to life today. They produce only certified organic, nutritious food and formula and products are free from artificial preservatives, colours, flavours, synthetic pesticides, and GMO ingredients.

More International Brands at Jarrons & Co, Motherswork & Mothercare Booths 

Be sure to also pop by the Jarrons & Co, Motherswork and Mothercare booths and be spoiled for choice with the wide range of international brands including Doona, Bugaboo, Cybex, Graco, Hegen, Happy Cot, Joie, Stokke, and Snapkis, among the many reliable products for your growing family.

And Many More Offerings!

Beyond offering attractive deals, brands at the fair will also be sharing invaluable insights and knowledge about their products and services. To top it all off, families will be given a coupon booklet upon entry, granting them access to a wide array of perks at participating brand booths, including exciting giveaways, product samples and exclusive deals.

Informative Talks & Family-Friendly Entertainment

Another exclusive feature of the MITAS BabyShow is a series of talks and classes conducted by experts on a range of parenting topics, as well as an exciting line-up of entertainment to keep little ones enthralled throughout the day. Here’s what families can look forward to:

24 November 2023 (Friday)

  • 1pm to 2pm:¬†Pilates for Moms with Cerise Li, Principal Physiotherapist at Evolve Physiotherapy
  • 2pm to 2.30pm:¬†Newborn Sleep Safety with Kiki & Sebby's product designer Quentin
  • 3pm to 3.45pm:¬†Cocomelon Sing-Along Session with Rascal and Friends
  • 4pm to 5pm:¬†Winning at Weaning Class with Ms Tan Shi Ling, Senior Dietitian at Mount Alvernia Hospital, in collaboration with Lilo and Motherswork
  • 5pm to 5.15pm:¬†Moo Moo Kow Baa Baa Sheepz Meet & Greet Session

25 November 2023 (Saturday)

  • 11.30am to 12pm:¬†Jingle Read and Rhyme session with National Library Board
  • 1pm to 3pm:¬†A series of talks by Thomson Medical Centre -
    • 1pm to 1.40pm: Beyond One Child: Elective Egg Freezing for Extending Fertility with Dr. Janice Tung
    • 1.40pm to 2.20pm: Taking Charge of your Confinement Journey with Traditional Chinese Medicine physician, Ms Seah Ai Wei
    • 2.20pm to 3pm: The Art of Newborn Care with Head of Department at Thomson ParentCraft Centre, Ms Chen Li Qin
  • 3pm to 3.45pm:¬†Cocomelon Sing-Along Session with Rascal and Friends
  • 4pm to 5pm:¬†Bub Crawl Competition with RaaB Family and Hey Tiger
  • 5pm to 5.15pm:¬†Moo Moo Kow Baa Baa Sheepz Meet & Greet Session
  • 5.15pm to 6pm:¬†Storytelling by Breastfeeding Mothers Support Group (BMSG)

26 November 2023 (Sunday)

  • 11.30am to 12pm:¬†Jingle Read and Rhyme session with National Library Board
  • 1pm to 2pm:¬†10 Tips for a Healthy Pregnancy with Dr. Ryan Lee, Obstetrician and Gynaecologist at Thomson Medical
  • 2pm to 3pm:¬†Storytelling by Breastfeeding Mothers Support Group (BMSG)
  • 3pm to 3.45pm:¬†Cocomelon Sing-Along Session with Rascal and Friends
  • 4pm to 5pm:¬†Journey to Great Oral Health for Expecting Mums and Kids with Dr. Charlotte Goh, Thomson Dental Centre
  • 5pm to 5.15pm:¬†Moo Moo Kow Baa Baa Sheepz Meet & Greet Session
  • 5.15pm to 6pm:¬†Parent-Child Dance Off with STEP Studio

For more information, please visit the official MITAS BabyShow website.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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