Magnum Introduces New Flavours with an AI Art Experience at ION Art Gallery

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The Magnum Pleasure Express: Beyond Worlds exhibition gives visitors an immersive AI Art experience while introducing Magnum's new flavours.

Venue: ION Art Gallery
Dates: 26 Apr - 5 May 2024
Admission: With proof-of-purchase of any Magnum ice cream

From 26 April to 5 May 2024, Magnum invites families to embark on a journey into a realm of Euphoria, Wonder, and Chill at the ION Art gallery with the Magnum Pleasure Express: Beyond Worlds exhibition. Come experience an immersive AI art experience that is based on your mood expression. 

AI Art Created Based on a Personality Test

Take a personality test upon entry and receive a personalised QR code based on your results. Use the QR code to unlock an AI-powered artwork that is specially curated to complement the unique flavours of Magnum's latest creations. 

Enter the "train carriage" and be transported into another dimension. The 4 walls, floor and ceiling are filled with mirrors and led lights, and you will feel like you are stepping into the art and letting it surround you! 

But do take note not to wear skirts due to the reflective floor. 

You simply need to provide a proof-of-purchase of any Magnum ice cream to gain access to the multi-sensory experience! 

Other Play Experience 

Magnum also introduces Play for Pleasure VR Mobile Experience for those seeking further indulgence. In this captivating mobile game, guests can quest to uncover hidden Magnum ice cream sticks, each promising the chance to redeem exclusive vouchers.

Additionally, Pleasure Seekers can unleash their creativity by designing personalised postcards and documenting their extraordinary Pleasure Express journey at designated stations throughout the gallery.

Magnum's Latest Flavour Creations

Step aboard the Pleasure Express, inspired by Magnum's newest Pleasure Express range, featuring three tantalising flavours: Magnum Euphoria Pink Lemonade, Magnum Wonder Golden Toffee, and Magnum Vegan Chill Blueberry Cookie.

Each offering promises an explosion of flavour, with unexpected twists and luxurious textures. 


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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