Win Prizes, Take Part in Families Activities & More At The Heartlands Festival!

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The largest festival in the heartlands returns with new hidden gems to explore; showcasing family activities, interactive art installations, and up to S$9,888 worth of grand prizes to be won! 

Venue: Heartland Areas
Dates: 19 Nov 2022 - 24 Feb 2023
Admission: Free

Heartlands Festival is back this year to Connect Generations and celebrate the best of the old and new in the heartlands, featuring new-age hawkers and traditional home-grown businesses that have emerged stronger from the pandemic. From 19 November 2022 to 24 February 2023, families can expect lucky draws and a curated selection of hawker experiences, shopping festivities, performances by local artistes and hidden heartland gems for all to Eat, Shop, Play and Celebrate this festive season. 

What Is The Heartlands Festival

Introduced in November last year as an initiative to drive greater community engagement in the heartlands, Heartlands Festival 2021 helped see a 20 per cent increase in footfall in the heartlands, comprising 40,000 merchants, hawkers and wet-market stall operators. 

Heartlands Festival 2022

The three-month festival will see the best of what the bustling heartlands have to offer through an array of new experiences, fun activities, and exclusive performances. In encouraging locals and tourists alike to travel off the beaten path to explore lesser-known locations and businesses in the heartlands, the festival’s activities are themed according to the key pillars of Eat, Shop, Play and Celebrate – each represented by the festival’s family of otters Eddy, Sasha, Paddy, and Carly respectively.

Let's take a look at some of the key highlights for families! 

Eddy’s Hawker Gameshow

This year, Eddy is bringing to you a relay style game show for friends and families right in our heartlands hawker centre!

  • Tampines Round Market & FC (3 Dec - 3:00PM - 5:00PM)
  • Marine Parade Central (14 Jan 3:00PM - 5:00PM)
  • People's Park Complex (17 Jan - 3:00PM - 5:00PM)
  • Bukit Timah Market & FC (4 Feb - 3:00PM - 5:00PM)
  • Yuhua Village Market & FC (18 Feb - 3:00PM - 5:00PM)

Gather your top foodie friends and family, form a team of 4 and complete hawker related challenges such as making popiahs and memorising kopitiam drinks! The team to finish all challenges in the shortest time will go home with a full stomach, $30 NETS Prepaid Card and other attractive prizes!

Eddy's Hawker Party

Come bask in an exciting and lively atmosphere with captivating performances right at your hawker centres! Eddy invites everyone to his favourite hawker centres to enjoy the tunes of various languages and generations, performed by our local artistes of various ages.

Shop2Gether with Sasha

Race against time as you put your coordination & shopping skills to the test (again)! This time, pair up with family or friends and take part in Shop 2Gether with Sasha - check out the venues and dates!

The team whose total spending amount comes closest to $68.80 gets to bring home their purchases as well as $38 NETS Prepaid Card and additional prizes worth over $80!

Families can indulge in retail therapy with the annual Heartlands Festival Lucky Draw, with coveted prizes worth up to S$9,888 to be won - and weekly draw winners too! Use e-payment methods to be entitled to an additional chance of winning. 

Paddy's Amazing Heartlands Race

Gather your loved ones and sign up for Paddy's Amazing Heartlands Race! In teams of 4, race around the heartlands and compete in a series of unique localised challenges while discovering the hidden gems our heartlands have to offer! The team that completes the route the fastest & scores the most points will walk away with $38 NETS Prepaid Card and other attractive prizes!

  • Tanjong Pagar (4 Dec - 10:00AM - 12:00PM)
  • Marine Parade (8 Jan - 10:00AM - 12:00PM)
  • Yuhua (29 Jan - 10:00AM - 12:00PM)
  • Ang Mo Kio (12 Feb - 10:00AM - 12:00PM)

White Christmas In The Heartlands

Come this Christmas season, watch as the heartlands transforms into a snow-filled winter wonderland experience for the whole family. Join in for a White Christmas in the Heartlands and take home a free Polaroid photo with Carly, who will be adorably dressed as Santa.

Simply follow @heyheartlands’ Instagram page for more updates.


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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