The National Heritage Board’s Museum Roundtable Lunar New Year Hongbao Campaign returns with limited edition red packet designs based on the Tiger, the Chinese Zodiac animal for 2022!
Venue: 35 Participating Museum Roundtable Members
Date: 7 Jan - 4 Feb 2022
In its 8th edition, the National Heritage Board's (NHB) popular Lunar New Year Hongbao is back in the Year of the Tiger! From 7 Jan to 4 Feb 2022, families will be able to collect a set of unique red packet designs at each of the 35 participating museums, heritage institutions and galleries, while stocks last.
Designed by Emily Luo, the illustrator behind @moshicatinc, the red packets are designed with inputs from each participating Museum Roundtable (MR) member. Each red packet's illustration features the tiger dressed in a costume of the respective museum with characteristics of the museum in the background.
*Notice how one of the tiger's hand is at his back and one feet sticking out? This is the warrior's pose and an example of the detail put into the design.
Don't just admire the cute tiger illustrations! Take note of the care taken to showcase every museum. In certain designs, the details of the costumes and the tiger's posture is drawn to depict realism.
35 Designs - 35 Participating MR Members
There are a total of 35 designs to be collected from 35 participating MR members. Families will need to visit each museum to collect the red packet with their respective designs. Each set will contain eight pieces of red packets and is limited to one set per visitor.
While there are no cost involved in redeeming the red packets (i.e., you don't have to pay entrance fee to get the red packets), different museums may have different redemption criteria. For example, you may need to like their social media pages or answer a question about the museum.
Of the 35 participating museums, two are new MR members which joined in 2021 and are participating in the Hongbao Campaign for the first time – Geylang Serai Heritage Gallery and Kreta Ayer Heritage Gallery.
The complete list of participating MR members are:
- ArtScience Museum
- Asian Civilisations Museum
- Chinese Heritage Centre
- Eurasian Heritage Gallery
- Former Ford Factory
- Fort Siloso
- Geylang Serai Heritage Gallery
- HDB LIVINGSPACE Gallery
- Indian Heritage Centre
- Kreta Ayer Heritage Gallery
- Kwong Wai Shiu Hospital Heritage Gallery
- Lee Kong Chian Natural History Museum
- Malay Heritage Centre
- MINT Museum of Toys
- MOE Heritage Centre
- National Gallery Singapore
- National Library, Singapore
- National Museum of Singapore
- NEWater Visitor Centre
- NUS Baba House
- NUS Museum
- Science Centre Singapore
- Singapore Art Museum
- Singapore Botanic Gardens Heritage Museum
- Singapore Coins and Notes Museum
- Singapore Discovery Centre
- Singapore Maritime Gallery
- Singapore Mobility Gallery
- Singapore Musical Box Museum
- Sustainable Singapore Gallery @ Marina Barrage
- STPI – Creative Workshop & Gallery
- Sun Yat Sen Nanyang Memorial Hall
- The Gem Museum
- The Intan
- The SGH Museum
We know there are "hardcore" red packet collectors who will want to collect every set. Families looking for a fun day out and to collect the red packets, you may refer to our list of family friendly museums for inspiration of museums to visit!
Limited Edition Collectors Album
NHB will also be producing a limited edition collector’s album available for sale for the first time. Each collector’s album will contain two full sets of 35 MR red packet designs for the Year of the Tiger, displayed in a customised album.
But there is still reason to collect both sets of red packets - the red packets in the collector’s album will feature a red background while those at the museums will feature a pink background. There will also be other subtle difference in designs, including costume colours.
The collector’s albums will be available for sale from 22 January 2022 at the Sun Yat Sen Nanyang Memorial Hall, while stocks last, and are priced at $70 (nett) per album.
Family Bonding, Tradition & Education
The campaign is aimed at encouraging visitors to the museums, especially to smaller and lesser known museums. A common comment that we hear when we share about the MR campaigns, "Wa, there are so many museums in Singapore?".
So take this opportunity to create family bonding by going on a "mission" to visit as many museums as possible to collect the red packets. It might just become a yearly family tradition (we know many families who do this yearly) - and you will definitely learn something new when visiting the museums - especially one that you did not know about at first!
In addition, two online giveaways will be held on the ‘I Love Museums’ Facebook page (https://www.facebook.com/ILoveMuseums) where members of the public can stand a chance to win a full set of the MR red packets.
The first giveaway, which will be held from 7 to 16 January, will require participants to visit participating museums and take a photograph of themselves with the collected red packets at the participating museums. 10 winners will be selected at random for the first giveaway, and each winner will receive a limited-edition collector’s album.
The second giveaway which will run from 24 to 28 January, will require members of the public to leave a comment on the ‘I Love Museums’ Facebook page, sharing what they like best about the MR Lunar New Year Hongbao Campaign. There will be 35 winners, to be selected at random, and each winner will receive a full set of MR red packets.
The campaign will take place from 7 January 2022 to 4 February 2022. Each visitor is entitled to only one (1) complimentary set of red packets per museum or gallery, while stocks last.
For more details, you may refer to the 2022 Museum Roundtable Hongbao Campaign.