Beyond the Label Fest - Show Support to those with Mental Health Conditions

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Beyond the Label Fest is anchored around showing support for persons with mental health conditions and learning ways to take care of your own mental well-being!

Venue: Jewel Changi Airport
Dates: 8 Sep 2023, 9.30 am - 9.30 pm
Admission: Free

Organised by the BTL Collective, led by the National Council of Social Service and¬†TOUCH Community Services, this year's¬†Beyond the Label (BTL) Fest is centred around the theme, ‚ÄúMental Wellness Begins with All of Us‚ÄĚ and¬†aims to highlight that mental wellness is a shared responsibility.

Families can take part in workshops, shop at the booths and have fun at the games too! 

Learn To Manage Mental Wellbeing

Learn tips and strategies to better manage your mental wellbeing through the workshops and interactive event booths throughout the day. These include soothing aromatherapy and wellness sessions, a creative Zentangle art workshop, a Human Library session, and sand play therapy. You can also find out more about resources such as Belle, BTL helpbot, and how it can help you. 

The workshops will be taking place at the Changi Experience Studio, and the sessions are

  • Aromatherapy workshop by Mt. Sapola @ 9.30 am - 11 am
  • Zentangle Art workshop by Mama on¬†Palette @ 11.30 am - 1 pm
  • Human Library Experience by¬†Resilience Collective @ 1 pm - 2.30 pm
  • Wellness workshop by Miffy Hop @ 3 pm - 4.30 pm

Limited to the 1st 20 participants who sign-up here.

Performances and More

In the evening, enjoy performances by local artiste Annette Lee and students from various educational institutions, and hear their mental health stories. There will also be a cosy fireside chat and share insights on the importance of help-seeking and supporting each other to promote mental well-being.

Performances will be happening at Cloud9 Piazza at Level 5. 


Several retailers at Jewel, Changi Airport have also pledged their support for the BTL movement with exciting promotions. 

  • ABC Cooking¬†Studio -¬†Quote Beyond the Label at the Jewel¬†Studio on 8 September to enjoy a¬†tablet lesson for two people at $50.
  • Andersen‚Äôs of¬†Denmark -¬†First 100 customers who buy 1 scoop of¬†ice cream will get another 1 scoop of ice¬†cream free at the Jewel store from 6 to
    8 Sep
  • IRVINS -¬†Complimentary Salted Egg Fish Skin¬†(50g) with minimum spending of $30¬†from 1 to 10 Sep
  • Sourbombe¬†Bakery -¬†Offering a 10% discount off all menu¬†items on 8 September


Show your commitment towards positive mental well-being and seize the opportunity to redeem exclusive merchandise like the charming BTL tote bag and delightful BTL x Tily Tea Set (while stocks last!).

  • BTL tote bag with iron-on patches:¬†Pledge your support¬†at the Interactive
    Photo Booth at the BTL Fest or use the IG filter. Share your pledge while tagging and following @beyondthelabelsg

  • BTL x Tily Tea Set: Complete a survey¬†during the BTL Fest.¬†Share your pledge while tagging and following @beyondthelabelsg


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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