Bleu Is A One-Of-A-Kind Gourmet Seafood Grocer

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Bleu specialises in dry-aged fish and offers a variety of live, chilled, frozen and cooked seafood, as well as a curated selection of meats, fine food, pantry essentials and alcoholic beverages.

Venue: 175 Joo Chiat Road, Singapore 427446
Opening Hours: Tue to Fri, 10:30am to 8pm | Sat and Sun, 10am to 8pm

Bleu ‚Äď a brand new, one-of-a-kind gourmet seafood grocer is opening at Joo Chiat Road. The grocer¬†specialises in dry-aged fish and provides its customers with a selection of quality¬†meats and seafood no matter their cuisine preference.

Dry-Aged Fish

Descaled and gutted sashimi-grade fish goes into the dry-ager, where the temperature and humidity levels are controlled, for a period of five to thirty days.

Savour the intense flavours and improved firmness of dry-aged fish in several simple ways such as eating the premium, sashimi-grade fish raw, or pan-seared lightly with fuss-free seasonings like salt and olive oil to bring out the authentic flavour and beautiful texture. 

Customers can expect Dry Aged Ora King Salmon (from $12 per 100g) and Dry Aged Samegarei¬†(from $12 per 100g) ‚Äď the latter a flatfish also known as roughscale flounder.

Live & Chilled Seafood

To add to the fascinating and exclusive experience, customers are able to purchase Live Boston Lobster (from $40 per piece) and Live Alaskan King Crab (from $138 per 1kg) from customised open-top tanks that are positioned for easy viewing and selecting. They can then choose to have these premium crustaceans professionally prepped and portioned in the store, or bring them home live.

Parents will be delighted to know that they can opt for petite cuts of fish for little ones, whereby each whole fillet is vacuum packed and divided into smaller ready-to-use portions.


Bleu‚Äôs array of meats includes GG Poulet Chicken (from $20 per 1kg-1.2kg) ‚Äď free-range, antibiotic-and hormone-free chicken; A5 Wagyu (from $25 per 100g) from Japan; and USDA Prime Striploin¬†(from $9.30 per 100g).


Bleu is located at Joo Chiat Road, a heritage-rich district in the east. Decked in a beautiful mix of blue and white, the enticing space exudes a calm vibe that reflects the brand’s love for the ocean. Accentuating the inviting space is Bleu’s feature wall of a black-and-white, larger-than-life, graffiti artwork that celebrates ocean life.

Address: 175 Joo Chiat Road, Singapore 427446


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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