Baskin-Robbins is rebranding and celebrates the launch with an array of specially crafted frozen confections.
Get ready for a joyful splash of colors this October! Baskin-Robbins, is looking a little different these days as the brand continues to roll out a new visual expression, led by the exciting launch of a modernized logo. Baskin-Robbins Singapore is the latest market to launch the global brand refresh.
From packaging to the overall visual aesthetic in selected outlets, Baskin-Robbins Singapore fans will soon be able to see the brand new look for themselves. This dynamic change pays homage to the brand’s rich heritage while embracing a fresh new chapter.
The Iconic Blue and Pink
The updated logo continues to feature the number “31,” which pays tribute to the company’s belief that guests should have the opportunity to explore a new ice cream flavor every day of the month. The iconic blue and pink of Baskin-Robbins remain, though in the upgraded form of a premium gradient pattern that further emphasizes the brand’s leadership in innovative flavors, fun and quality.
New Milkshakes and Ice Cream Cakes
Sweeten the celebrations with the launch of Baskin-Robbins Mix N’ Shake! The enticing range of Milkshakes ($7.90 each) include specially-crafted flavor combinations like Mango Blues, After Dinner Mint and Mad About Chocolate among others.
Perfect for beating the Singapore heat, Blast ($7.90 each) presents three refreshing ice-blended options – Chocolate, Cappuccino and Mocha topped with fluffy whipped cream.
Baskin-Robbins also introduces the new and improved ice cream cake, Garden Love, boasting a duo of delightful ice cream flavors within a single cake. This dual flavor ice cream cake showcases a harmonious blend of two best-selling Baskin-Robbins flavors in Singapore – customers may choose between Mint Chocolate Chip and Chocolate Chip; or Very Berry Strawberry and Chocolate Mousse Royale.
New Ways To Enjoy
Ideal for enjoying Baskin-Robbins Singapore extensive range of flavors or for gifting, the NEW Variety Pack comprises a selection of four, six, eight or 12 scoops of ice cream flavors conveniently packed in takeaway cups; a hassle-free solution with choices that will definitely please all taste buds no matter the occasion!