Baskin-Robbins Launches a New Range of Milkshakes, Ice Cream Cakes and More



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Baskin-Robbins is rebranding and celebrates the launch with an array of specially crafted frozen confections. 

Get ready for a joyful splash of colors this October! Baskin-Robbins, is looking a little different these days as the brand continues to roll out a new visual expression, led by the exciting launch of a modernized logo. Baskin-Robbins Singapore is the latest market to launch the global brand refresh. 

From packaging to the overall visual aesthetic in selected outlets, Baskin-Robbins Singapore fans will soon be able to see the brand new look for themselves. This dynamic change pays homage to the brand’s rich heritage while embracing a fresh new chapter.

The Iconic Blue and Pink

The updated logo continues to feature the¬†number ‚Äú31,‚ÄĚ which pays tribute to the company‚Äôs belief that guests should have the opportunity to¬†explore a new ice cream flavor every day of the month. The iconic blue and pink of Baskin-Robbins¬†remain, though in the upgraded form of a premium gradient pattern that further emphasizes the brand‚Äôs¬†leadership in innovative flavors, fun and quality.

New Milkshakes and Ice Cream Cakes

Sweeten the celebrations with the launch of Baskin-Robbins Mix N’ Shake! The enticing range of Milkshakes ($7.90 each) include specially-crafted flavor combinations like Mango Blues, After Dinner Mint and Mad About Chocolate among others.

Perfect for beating the Singapore heat, Blast ($7.90 each) presents three¬†refreshing ice-blended options ‚Äď Chocolate, Cappuccino and Mocha¬†topped with fluffy whipped cream.

Baskin-Robbins also introduces the new and improved¬†ice cream cake, Garden Love,¬†boasting a duo of delightful ice¬†cream flavors within a single cake.¬†This dual flavor ice cream cake showcases a harmonious blend of two¬†best-selling Baskin-Robbins flavors in Singapore ‚Äď customers may¬†choose between Mint Chocolate Chip and Chocolate Chip; or Very¬†Berry Strawberry and Chocolate Mousse Royale.

New Ways To Enjoy

Ideal for enjoying Baskin-Robbins Singapore extensive range of flavors or for gifting, the NEW Variety Pack comprises a selection of four, six, eight or 12 scoops of ice cream flavors conveniently packed in takeaway cups; a hassle-free solution with choices that will definitely please all taste buds no matter the occasion!



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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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