Watch the new campaign, win trips to Korea, and explore regional culture at NATAS Holidays
Venue: Singapore EXPO (Korea Pavilion at NATAS Holidays 2025)
Date: 15 – 17 August 2025
Admission: NATAS Holidays admission fees may apply
Korean star Park Bo-gum is bringing the beauty and charm of Korea right to you through the Never Ending Korea campaign by the Korea Tourism Organization (KTO). As the 2025 Honorary Ambassador for Korean Tourism, he invites you to be the ‘main character’ of your own journey, spotlighting personalised and regional travel experiences across Korea.
Watch Park Bo-gum’s Journey in Singapore
From 4 to 31 August 2025, you can catch Park’s cinematic journey on the large LED screen at The Heeren, Orchard Road, and on LG TV displays in authorised retail stores island-wide.
The music video’s theme song, On My Way, is performed by Park himself and composed by K-pop producer KENZIE’s team (KZLAB). It is available for streaming on Spotify, Melon, and YouTube. The videos can also be found on KTO’s official YouTube channel, Imagine Your Korea.
Discover Korea Beyond Seoul
Through two cinematic videos—One Day, Korea Came To Me and On My Way—you’ll journey alongside Park Bo-gum to explore hidden gems such as:
Sinan’s Purple Island
Stroll through lavender fields and try purple ice cream
Yeosu’s Cheongseokpo Beach
Take in stunning coastal views while backpacking
Busan’s Marine City & Haeundae
Enjoy yachting, sunsets, and vibrant nightlife
Jeju’s Bijarim Forest
Walk among ancient cedar groves
Pyeongchang’s Yukbaekmajigi
Stargaze under breathtaking skies
Seoul’s Dongmyo Vintage Shops & Changdeokgung Secret Garden
Experience the charm of history and trend in one trip.
Win a Trip to Korea with LG x KTO Giveaway
In collaboration with LG Singapore, the videos will be screened on LG TV displays in authorised retail stores island-wide from 12 August to 12 September 2025, extending its reach into everyday touchpoints for fans and shoppers in Singapore.
During this period, you can also take part in an exclusive giveaway, with prizes including a pair of return air tickets to South Korea and LG home appliances.
To enter, simply purchase any LG product at an authorised store, watch and comment on the “Never Ending Korea – On My Way with Park Bo-gum” video on YouTube, and submit entries online. This link is live on 12 August.
Experience Korea at NATAS Holidays 2025
From 15 to 17 August 2025 at Singapore EXPO, step into the Korea Pavilion and immerse yourself in Korea’s regional charm through these exciting hands-on activities:
- Make your own bracelet and colour a traditional fan from Jeonju
- Create a Jeju travel scrapbook
- Craft a hanji keyring from Incheon
- Make a Cheongnamdae mood light from Chungcheongbuk-do
- Weave a viscose rayon scarf from Yeongju
- Go on a sticker adventure with Busan Tourism Organization
When you book your Korea holiday at NATAS, you’ll unlock special giveaways, and that’s just the beginning. You can get exclusive souvenirs by joining the campaign’s social media fun.
Watch the Park Bo-gum campaign videos at the pavilion, give them a thumbs-up on YouTube, subscribe to Imagine Your Korea’s channel, and follow KTO Singapore on Instagram. With the videos playing right in front of you, it’s the perfect chance to take part in the giveaway and walk away with a little piece of Korea.
Help Curate Park Bo-gum’s Korea Travel Playlist
A final Korea travel playlist, curated from public submissions and Park Bo-gum’s own picks, will be released at the end of August. As part of the Cookie video activation, you are invited to suggest your ideal “Korea travel song” by commenting on KTO’s YouTube channel.
Stand a chance to win exciting prizes, including two return flight tickets to Korea and Amazon gift cards! From watching cinematic stories to trying hands-on workshops at the NATAS Holidays Korea Pavilion, Never Ending Korea gives you everything you need to make your Korea travel 2025 unforgettable.
More information can be found on KTO Singapore’s Website, Facebook, Instagram.
