Makes its Southeast Asia debut in Singapore - Buy LEGO Online Now!

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Get ready to embark on a shopping experience of LEGO sets like never before!

Shoppers in Singapore can experience unlimited play and benefits with the launch of an all new shoppable website. From exclusive sets to special promotions that will kick off on 1 November, will now be the one-stop destination for all things LEGO sets related and directly from The LEGO Group.

Exclusive Benefits on LEGO 

Families can access the access the full range of LEGO sets at including hard-to-find sets. At the same time, a seamless LEGO experience awaits from next year when shoppers can have a frictionless journey from discovery to purchase, online and offline.

Membership Programme and Benefits

Alongside the launch of, The LEGO Group will also introduce its flagship membership programme - LEGO¬ģ¬†Insiders. A loyalty programme for LEGO fans where play is rewarding and everyone is welcome, there are now more ways to celebrate being a LEGO fan including earning points when sets are purchased on and earning even more when one registers their existing and new sets that were launched since 2019.

Simply scan the unique QR code on the instruction manual for each set, to earn 20 Insider Points per scan. Points can be redeemed in the LEGO¬ģ¬†Insiders Reward Centre for discounts on sets, member-only merchandise, cool collectibles, and more.

There are also fun activities for the whole family and the opportunity to be the first to hear about great offers and new products, plus join a community with other LEGO fans to share builds, learn more about sets and designers, and connect with other LEGO fans.

From exclusive events to unlocking hidden perks such as special gifts with purchase, digital downloads, and unique content, to early access to the most desirable new sets and limited-edition products, with LEGO¬ģ¬†Insiders there‚Äôs something for everyone.¬†

Exclusive Promotion

From 1 to 11 November, all LEGO¬ģ¬†Insiders members can look forward to receiving an Opening Special gift-with-purchase (GWP) LEGO¬ģ¬†Delivery Truck when they make minimum purchases of $120 on in Singapore, while stocks last. The LEGO¬ģ¬†Delivery Truck comes with a printed LEGO tile and a LEGO minifigure. ¬†

Between 1 and 16 November 2023, other gifts with purchase include the 40609 LEGO Christmas Fun Add-on Pack with a minimum purchase value of $80 only for LEGO¬ģ¬†Insiders, or 40595 LEGO Ideas Tribute to Galileo Galilei with a minimum purchase value of $210, while stocks last.

To find out more information, head over to the LEGO Singapore website.


*Photo Credits: The LEGO Group



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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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