KidZania Singapore Unveil New and Returning Purpose Partners for KidZania 5.0



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KidZania Singapore unveils notable local and regional brands as Purpose Partners of KidZania 5.0.

*Update 19 Mar 2024: opening dates in Q2 2024 and official Airline introduced

Slated to open in Q1 2024 (updated Q2 2024), progress has been made with the refurbishment of the 7,600 square metre award-winning edutainment attraction located at Sentosa’s Palawan Beach. There has also been more updates to the Purpose Partners that will be bringing KidZania 5.0 to life! 

New and Returning Partners

KidZania Singapore announces new and returning brands who will be featured at KidZania when it opens. These partners share the same vision in equipping citizens of tomorrow amidst the complex challenges of the changing world. Children at KidZania Singapore will have the chance to be engaged in unique experiences brought by the purpose partners as they learn, play and imagine, in a self-contained real-life environment.

The official Purpose Partners announced include:

  • AirTumTec (Biochemical),
  • Tea Social (F&B),
  • Canadian Pizza (F&B),
  • ESCAPE (Outdoor Adventure),
  • Frozt (F&B),
  • HA Launchpad (Outdoor Adventure),
  • Intan Peranakan Home Museum (Arts & Culture),
  • Jac & Ivy (Beauty),
  • Kith caf√© (F&B),
  • Kiss92 FM (Broadcast Media),
  • Howdyman (Services),
  • Suu Balm (Beauty)

Returning partners include HA Launchpad and Intan Peranakan Home Museum. Families can look forward to HA Launchpad introducing an overnight experience for kids to enjoy the KidZania experience and incorporating the opportunity for them to build independence too! 

New Purpose Partners, including Tea Social, Canadian Pizza, and Kiss92 FM, have come onboard to introduce fresh experiences and attractions for KidZania 5.0. The revamped KidZania Singapore aims to inspire the young generation to explore and pursue their passions.

Malaysia Airline Joins as Official Airline

Malaysia Airlines will brand the existing plane within KidZania's cityscape in Singapore, serving as the official airline partner for the coveted educational entertainment hot-spot. This alliance symbolises a shared vision between two prominent brands in providing enriching life experiences for children and youths in Singapore and beyond.

The partnership will see fresh and intriguing programmes, aimed at exposing children to air travel's nuances and endless possibilities of career paths within the airline industry. By integrating real-life scenarios and professions within KidZania's fun-filled environment, Malaysia Airlines seeks to introduce children to various aspects of aviation, such as piloting, cabin crew responsibilities, and ground handling.

This three-year-long collaboration represents the first major marketing initiative undertaken by Malaysia Airlines since 2019.

More Partners Coming Onboard

Discussions are ongoing with numerous local and regional brands in sectors like Banking, Airlines, Hospitality, and more.



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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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