KidSTART Launches New Initiatives To Nurture Reading Habits For Children From Vulnerable Backgrounds

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SP Group renews commitment to nurture early literacy for KidSTART children, including support for new initiatives KidSTART Sea Adventure and KidSTART Stories. 

SP Group (SP) has reaffirmed its commitment to KidSTART for a second year with a fresh injection of S$1.1 million donation to meet the learning and developmental needs of children from low-income families. SP Kids at Heart, which supports causes for children from vulnerable backgrounds, is continuing its partnership with KidSTART Singapore, the nationwide programme for early childhood support, to give every child a good start in life. 

This year’s donation will provide 3,000 children and their families with new programmes that focus on strengthening parent-child interactions.

KidSTART Sea Adventure and KidSTART Stories

The donation will also be supporting new initiatives, including KidSTART Sea Adventures interactive play and the upcoming KidSTART Stories to nurture reading habits and early literacy among the children.

The new initiative is on top of existing forms of assistance that SP Group has been providing, such as learning resources and IT tools for child developmental needs and financial support to address urgent essential needs.

KidSTART and SP launched the new initiative today at Aliwal Arts Centre - the first KidSTART Sea Adventures, with 30 KidSTART families enjoying the interactive production, soaking up the pre-show activities such as making sea-themed head gears, hand puppetry, lanterns and even dressing up as sea creatures at the photobooths, facilitated by SP Heart Workers.

About KidSTART

KidSTART Singapore is a dedicated agency that provides upstream support to eligible pregnant mothers and children up to 6 years old. As a national programme, KidSTART empowers low-income families to build strong foundations for their children and foster positive child development outcomes by supporting caregivers with guidance on child development and monitoring the developmental progress of children from birth onwards.


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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