Hasbro Brings Iconic Mystery-Solving Game CLUEDO To Instagram!

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To celebrate the recent launch of the reimagined CLUEDO board game, Hasbro, Inc., has launched a month-long CLUEDO murder mystery series on Instagram.

From 2 March 2023, fans around the globe will be able to immerse themselves in the world of CLUEDO, and crack the case on @officialcluedo through the sharing of new evidence, suspect testimonies, witness statements and first-person accounts.

The CLUEDO Instagram Experience

Launch Date: 2 Mar 2023

The CLUEDO Instagram experience is a four-week long immersive, digital and refreshed murder mystery story featured on @officialcluedo, which brings to life the iconic CLUEDO characters of 2023 – Boddy Black, Miss Scarlett, Colonel Mustard, Mayor Green, Chef White, Solicitor Peacock, and Professor Plum – by transforming them into metahumans through Unreal Engine and motion capture technology.

Fans can also catch weekly recaps as the Instagram game unfolds from New York Times Bestselling Author and host of the #1 true crime podcast Crime Junkie, Ashley Flowers (@crimejunkiepodcast).

Launch Of The Reimagined CLUEDO Board Game

Photo Credits: Hasbro

Availability: Hasbro Lazada & Shopee Official Stores

The iconic mystery-solving board game CLUEDO received a refresh that combines classic CLUEDO gameplay with rich new takes on the original murder mystery storyline, an intriguing diverse cast, highly-stylized game pieces, and the glamorous Tudor Mansion. Players can immerse themselves in an incredible mystery worth solving again and again, especially now that each character featured in the game has come to life in the CLUEDO Instagram game.

The new CLUEDO board expands to a satisfying 20 by 20-inch gameplay canvas, giving players a bird’s-eye overview of the intricate Tudor Mansion. The entire box set is designed to resemble Boddy Black’s desk, which is covered with blackmail evidence he’s acquired – giving players a chance to always discover more intel to unfold the mystery, from the front to the back of the box. Gone are the generic-colored pawns and simplistic murder weapon pieces, which are replaced with sculpted character movers made of metal with golden finish, richly textured weapons for a more captivating and aesthetically pleasing feel.

Stay updated on the latest CLUEDO brand news at @officialcluedo on Instagram.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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