SimplyGo Launches EZ-Link Collectible Series to Celebrate SG60 and Support the Children’s Cancer Foundation

To mark Singapore’s 60th birthday, SimplyGo is launching a limited-edition series of collectible EZ-Link cards and charms that celebrate the people, places, and everyday moments that define our nation. Inspired by the SG60 theme “Building Our Singapore Together,” the designs reflect local heritage and community spirit—showcasing everything from hawker culture to iconic landmarks like the Merlion.

Giving Hope with Every Card

At the heart of this campaign is a meaningful partnership with the Children’s Cancer Foundation (CCF). SimplyGo has pledged $50,000 in support of Hair for Hope 2025, CCF’s flagship fundraising campaign that raises critical funds and awareness for children and families affected by cancer.

Collect the SG60 EZ-Link Collectible Series

What better way to celebrate SG60 than with everyday items that capture the heart of our local culture? SimplyGo has collaborated with beloved local artists and communities to create four unique EZ-Link collections that reflect the joy, resilience, and flavour of Singapore. Check out these designs that you can choose: 

Rainbow Unicorn Card 

Created by six-year-old Antonela Iskandar, Chen Xuan Ni, a CCF beneficiary, the whimsical and vibrant artwork depicts a fantasy world with technicolour rainbows, magical clouds and unicorns. In the centre of it all is a heart that pulses with joy and delight. Radiating childlike wonder, this special card is a powerful reminder of the quiet strength that lives in imagination, resilience and hope.

Mochiak & AhWoo EZ-Link Charms

The design features a nostalgic heritage playground and a bustling hawker centre scene. The designs capture the carefree joy of childhood and Singaporeans’ boundless love affair with our flavour-packed and heritage-rich local cuisine.

Kiddo’s SG60 Cards by Ah Guo

Artist Lee Kow Fong (aka Ah Guo) brings to life the kampung spirit through Kiddo’s world. Available in two designs, the cards showcase Ah Guo’s signature heart-warming, playful style, bringing warmth and kampung spirit to the fore.

Titled “A Little Salute: Beloved Mama Shop” and “A Little Salute: Sunny Merlion”, the two designs are part of Ah Guo character Kiddo’s SG60 “A Little Salute” series. One features Kiddo and friends in a familiar heartland scene while the other places them against an iconic local landmark—a tribute to the collective efforts of Singaporeans in building the youthful, enduring and united Little Red Dot.

Mr Merlion Cards

You’ll find Mr Merlion chilling at Marina Bay Sands, munching on chilli crab, and enjoying kaya toast in this fun four-card collection. Each design celebrates Singapore’s icons in the most playful way possible.

Snap, Share, and Win

Once you’ve got your hands on one (or all) of the SG60 cards, don’t forget to join the upcoming “Snap & Share with Mr Merlion” contest. Post your most creative photo with the cards and you could win exclusive SimplyGo merchandise. Keep an eye on their social media channels for the latest updates!

Launch Dates & Where to Get Yours

Here’s how you can get your hands on these limited-edition SG60 collectibles:

1. Mochiak & AhWoo SG60 SimplyGo EZ-Link Charms (two designs)

Available from 25 June 2025 at $9.90 each (no stored value). You can find them at all vending machines (excluding Changi Airport), and SimplyGo Ticket Offices at Ang Mo Kio Station, Bedok Station, Bishan Station, Boon Lay Bus Interchange, Bugis Station, City Hall Station and more.

2. Mr Merlion EZ-Link cards (4 designs)

Progressively will be available from 2 July 2025 at $10 each (with $5 load value). Find the "Classing" and "Relax" designs at SMRT centres, and the "Chili Crab" and "Kaya Toast" designs at all vending machines in transit stations (excluding Changi Airport).

3. Ah Guo Illustration – Kiddo’s SG60 EZ-Link cards (set of two)

Available from 11 July 2025 at $16.60 per set (no stored value). Find them at vending machines in shopping malls.

4. Rainbow Unicorn EZ-Link card

Available from 22 July 2025 at $10 (with $5 load value).

These will be available at 16 SimplyGo Ticket Offices at Ang Mo Kio Station, Bedok Station, Bishan Station, Boon Lay Bus Interchange, Bugis Station, City Hall Station, Clementi Station, Hougang Station, Jurong Station, Raffles Place Station, Sengkang Station, Serangoon Station, Tampines Station, Tiong Bahru Station, Yishun Station and Woodlands Station.

Be Part of Something Bigger

These aren’t just collectibles—they’re a celebration of creativity, community, and compassion. Every card purchased helps raise awareness for childhood cancer and supports local artists and young talents.

Are you ready to get yours? Visit www.simplygo.com.sg for more details and mark your calendars for the launch dates!