foodpanda Singapore Launches bright | A New Line Of Over 250 Groceries And Household Essentials At Pocket-Friendly Prices

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The growing line features high quality products and produce from local distributors, available exclusively on pandamart and delivered islandwide within an hour.

bright by foodpanda

foodpanda, Singapore’s leading delivery platform, has launched its house brand bright, a new line of high-quality groceries and household staples at affordable prices. The bright brand is an upgrade of foodpanda’s house brand which initially debuted as brightfields in 2021 to trial a handful of pantry essentials such as eggs, tissues and mineral water. Following growing consumer demand and positive feedback, the product range was gradually expanded to cover a wider variety of products, now boasting over 250 items.

A New Line Of High-Quality Groceries & Household Staples Spanning Three Categories

Available exclusively on pandamart, bright products spanning three categories that are catered to the needs and palates of Singaporeans:

brightfarms: for Fresh Meats & Produce

Passionate cooks will enjoy brightfarms’ wide range of meats including whole golden pomfret, premium Japan oysters and premium frozen marinated meats (i.e., konbu aged steak, sea salt butter aged steak), as well as convenient pre-sliced proteins (i.e., beef ribeye shabu shabu, crimson red snapper hotpot slices), and more.

To ensure quality and affordability whilst uplifting local suppliers, all brightfarms products are distributed by local companies, mostly small and medium businesses. foodpanda also works with suppliers and partners to integrate sustainability throughout the operating line, from environmentally conscious packaging to cleaner mobility solutions for last-mile deliveries.

brightyums: for Ready-To-Eat Meals, Pantry Staples, Beverages & Snacks

Those who prefer quick meal options can purchase brightyums ready-to-eat meals from beef sukiyaki rice, steak with roast potatoes and carrots and Japanese curry rice with chicken karaage.

Snack lovers can also look forward to uniquely-Singaporean snacks, such as potato wheel crackers, iced gem biscuits and tapioca chips.

Improvements have also been made to brightyums Mineral Water Bottles, now available in spill-proof packaging for mess-free drinking, perfect for those on the go or even at home.

brightspots: for Cleaning Supplies & Other Home Essentials

Photo Credits: foodpanda

In addition to offering consumers up to 25% in savings compared to non-house brand items, bright also presents solution-driven products engineered for greater convenience. bright-innovations include brightspots Wet Wipes, manufactured with honeycomb-embossing to better trap dirt for easier cleaning, and brightspots Tissue Boxes, which are designed with a convenient perforated flap to push hard-to-reach tissues to the top.

Limited-Time Offer

Promotion Period: now till 31 May 2024

From now to 31 May 2024, use promo code ‚ÄúTRYBRIGHT‚ÄĚ for 20% off on all bright products on pandamart, no minimum spend required.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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