Museum Of Ice Cream Sneak Preview At Orchard Road



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Museum of Ice Cream launches its retail showcase at Design Orchard, offering guests a preview of the full experience which will officially debut in Dempsey, this August.

Venue: Design Orchard, 250 Orchard Road, Singapore 238905.
Dates: 30 April to 27 May 2021
Opening Hours: 10.30am to 8.00pm daily
Admission: Free

The Museum of Ice Cream (MOIC) will be opening it's doors in Dempsey in August 2021. Those interested to visit, may now get a preview of the MOIC experience in an interactive and experiential retail showcase at Design Orchard, featuring a wide array of exclusive MOIC-themed products designed by homegrown brands. 

What To Expect At The MOIC Retail Showcase? 

Expect a sneak preview of what to expect at the official Museum of Ice Cream launch, including its iconic Lifeguard Hut and signature waffle-cone palm trees with bubblegum pink fronds. Through a peephole from the Lifeguard Hut, guests can view and be captivated by a remarkable miniature sand sculpture resembling a tropical beach. #TeamMOIC performers will also be on hand to put a smile on visitors’ faces.

The showcase will also feature limited edition, MOIC-themed products created in collaboration with Kydra Activewear, The Ice Cream & Cookie Co, Artisan of Sense and Brewlander. 

  • MOIC-themed activewear collection in collaboration with Kydra Activewear (Leggings: $85, Cropped Tank: $39, & Unisex White Tee: $42)

Guests can find interesting and specially-designed products at the retail showcase, such as unique, locally-inspired ice cream flavours like Lychee Bandung, Malty Boba, and Taro Milk Tea, pink MOIC activewear, fruity and refreshing pink guava and raspberry flavoured MOIC beer brewed locally, and an exclusive citrus grapefruit MOIC candle. 

  • Unique Singapore-flavoured ice cream co-developed with The Ice Cream & Cookie Co ($6/cup)

  • Locally-inspired beer flavours created in collaboration with Brewlander ($7.90/can)

  • Scented candles co-developed by MOIC and Artisan of Sense ($33/candle)

Throughout the month-long duration, guests can also anticipate social media contests and giveaways, and be transported to a pink oasis while working up a sweat from yoga sessions hosted on-site by ClassPass under a canopy of pink palm trees.

More Details

The retail showcase will open its doors to the public from 30 April to 27 May 2021, 10.30am to 8.00pm daily at Design Orchard, 250 Orchard Road, Singapore 238905.

Design Orchard is an integrated retail and incubation space for homegrown
brands, and a project to develop new and emerging home-grown talents in
the fashion and lifestyle sectors.

Photo Credits: Museum of Ice Cream


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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