The largest LEGO LazMall Super Brand Day is inviting families to ‘Dream It, Build It’ with its series of in-store themed activities, promotions and social contests.
Date: 18 May 2023
‘Dream It, Build It!’ At The LEGO LazMall Super Brand Day
The LEGO Group is partnering with Lazada to host its largest LEGO LazMall Super Brand Day on 18 May 2023! Here's taking a closer look at what you and your little ones can expect at this mega 24-hour shopping event:
Themed Activations & Promotions
With the hope of inspiring customers to unleash their creativity with LEGO bricks and unlock the endless possibilities of what makes a dream car their dream car, The LEGO Group has teamed up with Universal Products & Experiences this year to feature a series of unique Fast & Furious-themed activations and LEGO vehicle sets for its LEGO LazMall Super Brand Day.
‘Make Dream Cars Real’ LEGO Vehicles Hands-On Challenge
Venue: selected LEGO Certified Stores & Toys“R”Us stores
Date: now till 28 May 2023 on selected weekend afternoons
There will be LEGO Vehicles themed in-store activations happening on selected weekend afternoons from now to 28 May 2023, in selected LEGO Certified Stores and Toys“R”Us stores. With the aim of making every kid’s dream of owning a supercar come true, these vehicles-themed in-store activations help to create an atmosphere of awe-inspiring play for children surrounding cool, aspirational, and detailed models of realistic dream car sets.
Not only will participants get to try out the new Dream Car Generator game on iPads, but they will also get the chance to engage in hands-on interactive play experience with a LEGO Vehicles set. Upon completion of both vehicles-themed checkpoints and sharing a video of the play experience on social media with the hashtags #LEGOSG, #LEGOVehicles2023, participants can redeem a free LEGO polybag on a first come, first served basis.
Fast & Furious-themed Promotions
Photo Credits: The LEGO Group
Families can also look out for exclusive LEGO Fast & Furious Starter Kit Bundles which consist of an exclusive box that unfolds into a play mat for a unique and long-lasting unboxing play experience, Fast X merchandise from Universal Products & Experiences including a rally towel as well as two LEGO Fast & Furious Speed Champion sets namely 76917 2 Fast 2 Furious Nissan Skyline GT-R (R34) and 76912 Fast & Furious 1970 Dodge Charger R/T.
Additionally, the top three spenders who purchased one or more of the LEGO Fast & Furious sets on LEGO LazMall Super Brand Day will stand to win a pair of tickets each to the new Fast X movie that will be released in May 2023.
The first 30 orders will also get to enjoy the ‘Fast & Furious X-Perience’ where they have the benefit of free same-day delivery on limited orders as well as savings of up to 30% off storewide (exclusions will be applied to new launches), various pre-sale savings and deals, flash sales and exclusive LEGO LazMall Super Brand Day $55 OFF vouchers.
#LEGOSGDreamItBuildIt Social Contest
Date: now till 18 May 2023
Building on the concept of family which is one of the key Fast & Furious Saga themes, The LEGO Group is running the Dream It, Build It! social contest from now until 18 May 2023, leading up to LazMall Super Brand Day, to encourage families to build their dream LEGO vehicles together, using LEGO bricks from any LEGO sets.
Participants are required to:
- Take a photo of their dream LEGO Vehicles build
- Share the idea behind their design in a post with a caption
- Include the hashtags #LEGOSG and #LEGOSGDreamItBuildIt
- Tag @lazada_sg to submit their entries on either Facebook or Instagram
The top three winners with the most creative builds stand to walk away with prizes worth at least SGD 300, while 10 consolation winners stand to receive up to SGD 150 worth of prizes, courtesy of The LEGO Group and Universal Group.
For more information, you may visit this link.