JTC Our Heartland’s Flavours @ Bedok: Free Kids’ Carnival, Mini Hawker Experience & Factory Tours

JTC and Bedok Industrial Association invite your family for a fun foodie experience with free kids' carnival games, hands-on hawker roleplay experiences, behind-the-scenes factory tours and more.

Venue: JTC Bedok Food City, 1550 Bedok North Avenue 4, Singapore 489950
Dates and Times:

• Friday, 23 Oct: 11.00am – 9.00pm

• Saturday, 24 Oct: 10.00am – 9.00pm

Admission: FREE entry, Factory Tours are available at $14 per pax

If you are looking for a weekend outing packed with free child-friendly play, behind-the-scenes access, and a munching good time! Do add Our Heartland’s Flavours @ Bedok to your family's to-do list right now!

This 23 and 24 October 2026, JTC and Bedok Industrial Association are doing an open house of JTC Bedok Food City for Our Heartland’s Flavours @ Bedok, giving families a rare peek into the factories at Bedok Industrial Estate.

Beyond rare behind-the-scenes factory access, the two-day festival transforms the industrial estate into a lively family playground with over 50 pasar malam-style food and trade stalls, free bouncy castle play and carnival games, interactive hawker roleplay for adults and kids alike, and live cooking showcases. Here is everything you need to know to plan your visit.

Hands-On Mini Hawker Experience & Food Heritage Gallery

Created in partnership with the Museum of Food, the event’s dedicated Food Heritage Gallery and Mini-Hawker Experience offers an educational, tactile experience where visitors can learn about Singapore’s rich hawker culture through authentic artefacts and play.

• Mini-Hawker Experience: Adults and kids alike can move through multiple play stations to try their hand at making pretend kueh out of playdough, practicing their prata-flipping skills, and assembling play mee pok behind child-sized hawker stalls.

• Food Heritage Gallery: Families can inspect real historical tools and equipment used in local food production across past decades.

*This pretend play experience does not include actual food. 

Free Kids' Carnival & Inflatable Play Zone

AI generated image for illustration purposes only

To keep the little ones entertained, the event features a dedicated Kids' Carnival area packed with energetic activities! The best part? It is all FREE all day, across both event days!

• Bouncy Castles: Children can burn off energy on large inflatable obstacle courses and play structures.
• Rides and Game Stalls: Enjoy numerous carnival rides and test your skills at classic carnival game booths to take home fun prizes.

Exclusive "Factory Unveiled" Behind-the-Scenes Tours

For $14 per person, families can pre-register for guided tours inside working industrial facilities within Bedok Food City. Slots are strictly limited, so register for your slot here now! 

1. Hougang Otah: Factory Tour & Otah Buffet

From its beginnings in 1995 as a hawker stall near Old Airport Road, Hougang Otah has grown into a household halal-certified brand.

Step inside the factory for an exclusive behind-the-scenes experience and discover how our otah is made—from preparing the ingredients and blending the spices to shaping and grilling the finished product.

• Guided Tour: Watch the end-to-end production process, from ingredient preparation and spice blending to shaping and grilling.

• Hands-On Workshop: Assemble and craft your own custom otah bun.

• Otah Buffet: End the tour with a generous tasting session featuring a wide selection of freshly grilled Hougang Otah products.

2. Kim Guan Guan Coffee Roaster: Roastery Tour & Kopi Workshop

Supplying over 1,600 kopitiam stalls across the island, Kim Guan Guan is Singapore's first FSSC 22000-certified traditional coffee roastery.

Step inside the working roastery at JTC Bedok Food City for an immersive behind-the-scenes look at Singapore’s coffee heritage—from raw bean selection and traditional drum roasting to mastering the iconic sock-filter pull.

• Roasting Plant Access: Observe large rotating industrial drums in action and watch the caramelisation process using sugar and margarine.

• Mastering Nanyang Kopi: Learn about traditional tall long-spout kettles, cloth sock filters, and the art of pulling coffee, complete with a guide to decoding local kopi lingo (Kopi-O Kosong, Kopi Gu You, etc.).

• Kopi & Snack Pairing: Enjoy a guided tasting session pairing fresh Nanyang coffee with classic kopitiam light bites.

3. Seaco by TheSeafoodCompany: Sea Cucumber & Live Seafood Operations

Seaco by TheSeafoodCompany is a leading local supplier of frozen, processed, and live seafood to hotels, restaurants, and retail stores. This exclusive behind-the-scenes features 2 main highlights,

• Sea Cucumber Production: Discover the rehydration, cleaning, gutting, boiling, and drying processes used to preserve the nutritional value of sea cucumbers.

• High-Tech Live Seafood Holding Tanks: Tour the high-density holding tanks and learn about the strict water temperature engineering, biosecurity, and logistics needed to keep marine species thriving from harvest to table.

Live Stage Highlights & Cooking Demos

Head over to the main atrium stage for live culinary sessions and interactive entertainment:

• Live Performances from Cristofori: (Friday, 23 Oct |7.00pm - 7.30pm; Saturday, 24 Oct |12.00pm - 12.30pm| 7.00pm - 7.30pm): Enjoy live music performances brought to you by Cristofori.

• Live Cooking Demos (Saturday, 24 Oct | 12.30pm – 3.00pm): Watch Chef Eric Chua (Chin Lee Restaurant) and Head Chef Weng (Chilli Padi Group) demonstrate heritage recipes step-by-step on stage. Parents can pick up practical tips for recreating traditional dishes at home.

• Star Host Dennis Chew (Saturday, 24 Oct | 10.30am – 2.30pm): Catch TV personality Dennis Chew hosting stage games, sharing local stories, and interacting with the crowd.

• Stage Trivia and Games: Stay tuned for a number of stage trivia and games and stand a chance to go home with some factory-direct products.

50+ Food & Trade Booths + Free $40 Goodie Bag

• Food Bazaar & Marketplace: Explore a pasar malam-style setup with cooked delights like freshly grilled otah, satay, laksa, mee siam, dim sum, and ice cream. After dining, parents can shop factory-direct prices on items such as sauces, frozen seafood, chilled cooked foods, bakery items, and skincare. Halal options are widely available.

• Early Bird Perk: Early bird visitors can claim a FREE Goodie Bag worth $40 at the event (available on a first-come, first-served basis while daily stocks last).

Free Shuttle Bus Service 

To make travelling convenient, a Free Shuttle Bus Service will run continuously on Saturday, 24 October 2026, from 10.00am to 2.00pm.

• Bus Routes & Timetables: Schedule will be updated soon, do check the Our Heartland's Flavours @ Bedok for updates. 

Event Details 

• Location: JTC Bedok Food City, 1550 Bedok North Avenue 4, Singapore 489950.
• Dates: Friday, 23 Oct (11.00am – 9.00pm) | Saturday, 24 Oct (10.00am – 9.00pm)
• Admission: FREE entry, Factory Tours are available at $14 per pax

BYKidO Tip: If you want to join the Factory Tours (especially the Hougang Otah tour with the otah buffet!), make sure to register online via the event QR code early, as tour capacities are strictly capped. For families visiting on Saturday, plan to arrive before 11.00am to claim your early-bird goodie bag before daily stocks run out, and take advantage of the free shuttle bus running from 10.00am to 2.00pm!

For more details, do check Our Heartland's Flavours @ Bedok.