BBC Studios Debuts Its Latest Bluey Toy Collection In Singapore With A Toy Launch Event, Meet-And-Greet Sessions And More!

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In addition to the debut of the Bluey toy collection, fans can also look forward to Meet-and-Greet sessions, as well as a toy launch event that's happening this weekend at Takashimaya.

Launch Of Bluey Toys In Singapore

Availability: from 1 Aug 2023

Global TV phenomenon Bluey is sweeping through Asia with toys officially hitting the shelves for the first time in the region, starting with Singapore retail stores. BBC Studios is excited to announce the launch of the toy range licensed by Moose Toys and distributed by Sheng Tai Toys, based on the BAFTA & Emmy award-winning children’s television series produced by Ludo Studio and jointly commissioned by BBC Studios Kids & Family and ABC Children’s.

Designed for children age 3 years and above, this imagination-inspiring range of products will help local fans fully immerse themselves in Bluey’s fun-filled world in new and exciting ways.

The collection set will feature top-selling products, such as:

Character Figurines & Plush Toys

The iconic Heeler 4WD Family Vehicle

The Heeler House Play Set

The latest Bluey range of toys will be available at major retailers including Toys R Us, Takashimaya and Kiddy Palace from 1 August 2023. Bluey storybooks and activity books are also available in Kinokuniya, Popular and Times bookstores for families to relive their favourite Bluey episodes and adventures on the pages.

Toy Launch Event

Photo Credits: BBC Studios

Venue: Takashimaya, Toy's Section, Level 4
Date: 29 to 30 Jul 2023
Time: 3.30pm & 5.30pm

There is also going to be a toy launch event taking place at Takashimaya (Toy's Section, Level 4) this weekend, from 29 to 30 July 2023. Bluey fans can look forward to an array of fun activities, games, as well as a special meet-and-greet session with Bluey and Bingo.


  • Bluey Bean Bag Toss Game: A fun game for the whole family that will help improve hand-eye coordination too!
  • Bluey Keepy Uppy Balloon Game: Help Bluey and Bingo play Keepy Uppy with the red balloon.

Redeem A Free Bluey Kit

Receive a Bluey Kit upon completion of all the games. The kit includes a Bluey balloon, face mask and colouring sheets.

Meet-and-Greet Sessions With Bluey & Bingo

BBC Studios is partnering with Times Distribution to let Singaporean fans meet Bluey and Bingo in person, at a series of special meet-and-greet events. The events will take place at major bookstores across September and October.

Bookstore Meet-and-Greet Schedule

  • Times Bookstore, Waterway Point
    •  2 Sep 2023: 12pm to 1pm
  • Kinokuniya, Takashimaya
    • 2 Sep 2023: 4pm to 5pm
  • Popular Bookstore, Jurong Point
    • 7 Oct 2023: 1.30pm to 2.30pm

About Bluey

Bluey follows the adventures of a lovable and inexhaustible Blue Heeler puppy who lives with her Dad, Mum and little sister, Bingo. It showcases the joyful simplicity that can be found from turning everyday family life into extraordinary adventures.

Loved by adults and kids alike, Bluey is winning global audiences over for its relatable take on modern family life and showcasing how children can learn and grow through play. Bluey is the #1 kids show on CBeebies and Disney+ in UK, the #1 children’s show on Australian broadcast television and also ranked among the top 10 most streamed programs in the US in 2023.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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