Partners Update: Mid March 2017

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Dear Partners,


Please see below the BYKidO Update for Mid March 2017.  For new Partners – you may now view all Updates (starting 1st of September) from here.


Why am I writing the bi-weekly Updates?


To create a Partnership with each Partner, I believe in providing an update of what we are doing and our plans. Perhaps it will spark ideas for further collaboration or encourage you to give us additional support in some areas. I believe that there is always potential for more.


My idea for BYKidO is to create stronger relationship with each Partner and not be just another listing site. While there are many factor affecting our level of engagement, providing updates on BYKidO, in my opinion, is a step in building this Partnership.


I like to reiterate my Triple Win belief that for BYKidO to succeed, BYKidO has to help our Partners to meet their business objectives while giving our Parents good promotions and deals! I hope our Partnership will help us achieve this.


Key Matrix – Past, Present and Future


Below is a table listing a number of matrix that I look at. For each matrix, I have provided details on where we started in January, our last update, as of today and the Target for end June 2017




Last Update


June 2017











Mailing List





Facebook Likes





BYKidO Pass Holders (Jan – Jun 2017)





Total Redemptions (for Feb)






Significance of the Matrix


  1. Partners and Promotions – We wish to grow our Partners and Promotions to remain attractive to Parents. When we are attractive to Parents, we will be able to attract more eyeballs to all our Partners.
  2. Mailing List and Facebook Likes – This represents our reach to Parents. A larger number allows us to reach more Parents.
  3. Pass Holders – These are people who are able to redeem the Promotions. The greater the number, the higher the potential of redemption for your promotion.
  4. Total Redemptions – This measures how many redemptions have been made for the month and will give us a gauge of success.



Summary of Activity with Partners / and Collaborations for the Last 2 Weeks


  1. New Partners and Promotions
    • Nil


  1. New Promotion from existing Partners
    • Thinkasaur: Up to 15% Off Party Packages
    • Explorer Junior: 10% Off Birthday Packages


  1. Promoting Partners’ in-house Event or Promotion
    • Genius R Us: Bunny Hop Easter Party
    • Seimpi School of Music: Review by Snuggles & Kisses


  1. Competitions / Giveaways
  • On-going In collaboration with My Grandfather Story, we are giving away Kuti Kuti (toys). See our FB Page from Monday for details.


  1. BYKidO Events with Partners


  1. Corporate and Pre-school Tie Ups
  • New Tie Ups
    • Corporate Staff Benefits: Nil
    • Preschool Signup Benefits: Nil
  • Existing Tie Ups
    • Corporate Staff Benefits: CapitaLand, Deutsche Bank, Ernst and Young, DBS Bank, OCBC Bank, Google Parents Group, Rewardz (Staff Benefit App with 20+ Clients), PSA
    • Preschool Signup Benefit: Carpe Diem (Spottiswood), Thinkers Alliance (Finance Company)


  1. Website Developments
    • Online Voucher system (in progress – will be delayed)
    • To include Location Map for Partners (research)
    • Additional Filtering Function on Promotion Page (Parents may now filter Promotions based on Category, Age and Location) - Completed
    • Additional Filtering Function on Ideas Page (Parents may now filter Ideas based on Category, Month and Location) – Completed
    • Updated Homepage to include “featured” Partners / Promotion. Contact us if you wish to be featured. - Completed


  1. Other Notables
    • Pitching for funding + incubator program: we took part and have gone through to the next round of an incubator program. We need your help! More details in email.
    • Requesting for content from Parents: we starting asking Parents to provide content for our weekly Ideas postings



Things for you to Note and to Action


  1. Partners – Jan to Jun 2017
    • Would you like us to do a review of your services? Do reach out to us and we will be glad to work on this with you. Absolutely free.
      1. Examples of previous reviews: Busy Tables / A2 Parkour
    • Will you like to contribute to our Expert Series? These are educational articles in your field that will be relevant to Parents.
      1. You will be credited within the article and help with brand marketing
      2. We may include any special promotion in these articles.
  • Do you have a Party Package that you like to promote on BYKidO? We started a Party Package Category and it will be promoted in the coming days


  1. Take part in a Marketing Campaign at a low fee
    • We will be getting in touch on various marketing opportunities. More details will follow in a separate email.


  1. Partners and Promotions – Speak with us on any of the following.
    • If you are keen to better understand the Partners and Promotions for collaboration, we will be glad to send across an excel sheet of Partners and be the enabler of any collaboration.
    • Do you have an existing promotion or in-house event that you like to promote? Do let us know and we will be glad to help you do so.
    • Have an idea on how we may help you better? Reach out to me and I am open to discussions.
      1. Promotion of in-house event, promotion, open house etc
      2. Writing of Idea post to introduce your offerings


  1. Events
  • April Event: Play Date @ MindChamps. Help us promote this event!


  1. Corporate and Preschool Tie -up
    • Do you have a Corporate / Group pricing? Let us know and we will be glad to promote your corporate / group bookings in suitable future conversations.
    • We will also appreciate any introductions to Corporates or Preschools that might find our services useful. We can discuss how this might be beneficial to all parties involved.


  1. Benefits to your Members
    • If you are running an in-house membership program, I will be glad to discuss how we may provide the BYKidO Pass as a membership benefit to your members.




As always, thanks for partnering, believing and helping grow BYKidO!



Thank you,

Jiarong (JR)


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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