Partners Update: Mid Feb 2017

Dear Partners,

Please see below the BYKidO Update for Mid February 2017.  For new Partners – you may now view all Updates (starting 1^st of September) from here.

Why am I writing the bi-weekly Updates?

To create a Partnership with each Partner, I believe in providing an update of what we are doing and our plans. Perhaps it will spark ideas for further collaboration or encourage you to give us additional support in some areas. I believe that there is always potential for more.

My idea for BYKidO is to create stronger relationship with each Partner and not be just another listing site. While there are many factor affecting our level of engagement, providing updates on BYKidO, in my opinion, is a step in building this Partnership.

I like to reiterate my Triple Win belief that for BYKidO to succeed, BYKidO has to help our Partners to meet their business objectives while giving our Parents good promotions and deals! I hope our Partnership will help us achieve this.

Key Matrix – Past, Present and Future

Below is a table, listing a number of matrix that I look at, for Partners familiar, you will note that I added total Redemptions for the month. For each matrix, I have provided details on where we started in January, our last update, as of today and the Target for end June 2017

Significance of the above

1. Partners and Promotions – We wish to grow our Partners and Promotions to remain attractive to Parents. When we are attractive to Parents, we will be able to attract more eyeballs to all our Partners.
2. Mailing List and Facebook Likes – This represents our reach to Parents. A larger number allows us to reach more Parents.
3. Pass Holders – These are people who are able to redeem the Promotions. The greater the number, the higher the potential of redemption for your promotion.
4. Total Redemptions – This measures how many redemptions have been made for the month and will give us a gauge of success.

Summary of Activity with Partners / and Collaborations for the Last 2 Weeks

1. New Partners and Promotions
   • Ministry of Football Academy: $25 Off Term Signups / $50 Off Junior League Participation

2. New Promotion from existing Partners
   • Nil

3. Promoting Partners’ in-house Event or Promotion
   • A Better Florist x BYKidO Giveaway
   • Genius R Us: February Giveaway
   • My Little Giant: March Carnival

4. Competitions / Giveaways

• A Better Florist x BYKidO Giveaway: Giveaway of flowers for V-day. The giveaway has ended with over 102 Likes, 81 Shares and 64 Comments.
• Next Giveaway: My Gym, Goody Bag worth $50, from 15^th of Feb till end of Feb

5. BYKidO Events with Partners

• Completed:
  • Nil
• Upcoming: Sensory Carnival @ BusyTables on the 25^th of Feb 2017.

6. Corporate and Pre-school Tie Ups

• New Tie Ups
  • Corporate Staff Benefits: Nil
  • Preschool Signup Benefits: Nil
• Existing Tie Ups
  • Corporate Staff Benefits: CapitaLand, Deutsche Bank, Ernst and Young, DBS Bank, OCBC Bank, Google Parents Group, Rewardz (Staff Benefit App with 20+ Clients), PSA
  • Preschool Signup Benefit: Carpe Diem (Spottiswood), Thinkers Alliance (Finance Company)

7. Website Developments
   • Online Voucher system (in progress)
   • Additional Filtering Function on Promotion Page (Parents may now filter Promotions based on Category, Age and Location) - Completed
   • Additional Filtering Function on Ideas Page (Parents may now filter Ideas based on Category, Month and Location) – Completed
   • Updated Homepage to include “featured” Partners / Promotion. Contact us if you wish to be featured. - Completed

8. Other Notables

• Joint Marketing Campaign with British Club
  • We previously reached out about a joint EDM Campaign with the British Club.
  • eDM will be sent on the 15^th of February
• Collaboration with Kidselle (Mailin List)
  • We are collaborating closer with Kidselle. Going forward, we will be sharing our mailing list to be able to reach out to more parents.
  • We have added close to 800 new mailing emails to our mailing list

Things for you to Note and to Action

1. Partners – Jan to Jun 2017
   • Would you like us to do a review of your services? Do reach out to us and we will be glad to work on this with you. Absolutely free.
     1. Examples of previous reviews: Busy Tables / A2 Parkour
   • Will you like to contribute to our Expert Series? These are educational articles in your field that will be relevant to Parents.
     1. You will be credited within the article and help with brand marketing
     2. We may include any special promotion in these articles.

• Example of Expert Series: Busy Tables / T32 Dental Clinic

• Do you have a Party Package that you like to promote on BYKidO? We are starting a Party Package Category and will be looking to promote this more extensively once we have more Promotions listed.

2. Take part in a Marketing Campaign at a low fee
   • 2^nd Marketing Campaign with SMU Alumni
     1. We like to apologise for a misunderstanding regarding this Marketing Campaign sent in the previous update. This will be delayed to March and more details will follow

3. Partners and Promotions – Speak with us on any of the following.
   • If you are keen to better understand the Partners and Promotions for collaboration, we will be glad to send across an excel sheet of Partners and be the enabler of any collaboration.
   • Do you have an existing promotion or in-house event that you like to promote? Do let us know and we will be glad to help you do so. For Free!
   • Have an idea on how we may help you better? Reach out to me and I am open to discussions.
     1. Promotion of in-house event, promotion, open house etc
     2. Writing of Idea post to introduce your offerings

4. Events

• Feb Event: Sensory Carnival @ BusyTables on the 25^th of Feb 9 – 11am. More details here.

5. Corporate and Preschool Tie -up
   • Do you have a Corporate / Group pricing? Let us know and we will be glad to promote your corporate / group bookings in suitable future conversations.
   • We will also appreciate any introductions to Corporates or Preschools that might find our services useful. We can discuss how this might be beneficial to all parties involved.

6. Benefits to your Members
   • If you are running an in-house membership program, I will be glad to discuss how we may provide the BYKidO Pass as a membership benefit to your members.

As always, thanks for partnering, believing and helping grow BYKidO!

Thank you,

Jiarong (JR)