LEGO Group Launches The LEGO Classic 90 Years Of Play To Celebrate Its 90th Anniversary



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LEGO fans can look forward to celebrating the power of play with more LEGO sets and activities to celebrate LEGO Group's 90th anniversary! 

90 years ago, a Danish carpenter crafted a line of small wooden toys with 36 items that included cars, aeroplanes, and yoyos, all carefully crafted to help local children learn about the world. 

Ole Kirk Kristiansen would not have known that LEGO Group would become one of the biggest toy companies in the world, inspiring millions of children to play each year. 

This year' LEGO Group celebrates its 90th anniversary and we kickstart this with new LEGO sets and activities this June!

11021 LEGO Classic 90 Years of Play

Fans of the LEGO brand can take a walk down memory lane with the 11021 LEGO Classic 90 Years of Play. This iconic 1,100-piece playset has something for everyone, from the 1932 Duck to the 2020 Pineapple Pencil Holder. With 15 mini build recreations and extra bricks for free building, families can have hours of fun and nostalgia.

Pop-up Store At VivoCity

From 10 to 19 June, LEGO fans in Singapore are also invited to celebrate at the VivoCity Pop-up Store where families can experience a range of activities - from expressing themselves with a giant LEGO DOTS message board to getting inspiration from fans' creations.

Those who would like to share their creative ideas or well-wishes for the future on the LEGO DOTS message board at the pop-up can also redeem a LEGO minifigure upon taking a photo with their creation and sharing it to social media.

Furthermore, for LEGO sets purchased from the pop-up store, shoppers can redeem a free limited-edition LEGO 90th Anniversary Water Bottle with a minimum spend of $120, or a free 30581 LEGO Tropical Parrot with a minimum spend of $69 from 10 to 19 June.  

In addition, there will also be in-store promotions across any LEGO Certified Stores, Toys‚ÄúR‚ÄĚUs, selected departmental stores, physical stores and online LEGO distribution channels where customers who spend a minimum of $69 on any LEGO sets will be entitled to a limited-edition 30510 LEGO 90 Years of Cars from 9 June onwards. These offers are available while stocks last.


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This article is prepared by

Jiarong Yu
Daddy to 2 adorable little ones. Misses them the moment they are not around, regrets missing them the moment they are around.

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