LEGO Singapore Launches New Global Brand Campaign 'Rebuild The World'



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For the first time in 30 years, and following its global launch last year, the LEGO Group will be bringing its brand campaign, Rebuild The World, to Singapore with the aim to encourage creativity and generosity among children.

Photo Credit: ©2020 The LEGO Group

As part of the campaign, the LEGO Group will be introducing its Build To Give initiative locally, which simplifies the act of giving into something fun and simple that parents and kids can do together. 

From now till 15 November 2020, the public is encouraged to share LEGO builds that depict their passions in a reimagined world on Facebook and Instagram, with the following hashtags: #RebuildTheWorld#BuildToGiveSG and #LEGO, and set their posts to public.

For every 50 build submissions received though the hashtags and public posts during the campaign period, the LEGO group will give away S$2,000 worth of products to children with selected local charities.

Photo Credit: ©2020 The LEGO Group

As a continuance of its global campaign, the LEGO Group has also unveiled an awe-inspiring installation – a 4-metre globe – which showcases a rainbow resort hotel by seven-year-old Tyra Lim from Singapore to feel closer to her dad who travels frequently for business. The globe, which is on display at LEGO House in Billund, Denmark, took 2,700 hours to build and uses over 350,000 LEGO® bricks and elements.

More information will be shared on LEGO Singapore Facebook Page, including a series of inspiration build videos that ‘rebuilds’ the familiar sights from the local community in October 2020. You can also learn more about Rebuild The World by visiting the website.






This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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