Paris Baguette Opens Its Latest Outlet At Terminal 2 Arrival Hall Featuring A Fresh Digitised Brand Look

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Paris Baguette will now boast a larger presence across the Changi Airport space with outlets in T2, T3, T4 and Jewel Changi Airport.

Paris Baguette At Terminal 2 Arrival Hall 

Leading global bakery brand Paris Baguette is thrilled to announce its enhanced presence at Changi Airport. This exciting development will see its newest outlet at the Terminal 2 Arrival Hall feature a cutting-edge digitised concept, that marries the brand’s signature expertise with a whole new brand look and feel through digitised signages, digital welcome and menu boards and electronic price tags.

Paris Baguette’s new 138.30sqm 56-seater outlet in Terminal 2 will serve customers around the clock, 24 hours a day. This exciting development marks another chapter in Paris Baguette's enduring success story at Changi Airport, adding to its two existing outlets in Changi Airport Terminal 3 and Terminal 4, as well as the largest Paris Baguette outlet in Singapore at Jewel Changi Airport.

A New Digitised Look & Feel

All of Paris Baguette’s Airport outlets will see a new digitised look and feel, in particular the Terminal 2 outlet. New digital elements include the moving T-OLED dynamic visuals for the shop signage (Terminal 2), digitalised menu boards (all Airport outlets), LED running bands with dynamic content (Terminal 2, 3 and 4), 37-inch digital showcase countertop screens (all Airport outlets) and E-ink digital product tags (all Airport outlets).

Sweet Celebrations

Royal Pudding: Double Caramel Delight!

Promotion Period: now till 30 Nov 2023 across all outlets, while stocks last

In celebration of the brand’s presence across all Changi Airport Terminals, Paris Baguette introduces an exciting product upgrade with twice the amount of burnt caramel sauce in its signature item, the Royal Pudding.

From now till 30 November 2023 or while stocks last, all royal pudding items including the seasonal/campaign flavours at all Paris Baguette Singapore outlets will have twice the amount of burnt caramel sauce at no additional cost.

Since the brand's inception in 2012, the Royal Pudding has been the best-selling item at Paris Baguette Singapore, and the gesture marks the brand’s way of extending thanks to its loyal customers for their support through the years in driving their expansion.

Pastry Delights: Two for $30

Customers can indulge in a delightful assortment of pastry delights such as the award-winning Korean Honey Castella and Silky Roll Cake, alongside the Duet Roll Cake, Quattro Cheese Pound Cake, Signature Pound Cake, Jeju Mandarin Roll Cake, and Cheongsong Apple Roll Cake at a promotional price of two for $30 across all outlets in Singapore.

[Airport Staff Exclusive] All Day $2.80 Coffee

Promotion Period: now till 31 Oct 2023 across all Changi Airport outlets 

Exclusively for Airport staff, indulge in a rejuvenating caffeine boost with Paris Baguette’s All Day $2.80 Coffee. From now till 31 October 2023, this promotion is available across all Changi Airport outlets (Terminal 2, 3, 4 and Jewel Changi), spanning Americano, Café Latte, and Cappuccino.

More Store Openings & Revamps Across Singapore

Beyond its expansion within the Changi area, Paris Baguette continues to grow its footprint across Singapore. New openings and store rejuvenation plans are expected in Q4 2023, including One Holland Village, Chinatown Point and Hillion Mall.

For a full list of products and store listings, as well as more on Paris Baguette’s upcoming launches and new promotions, please visit the Paris Baguette website.


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This article is prepared by

Leona Quek
Blessed with 3 handsome and loving boys in her life. Two of them call her Mommy, the other calls her Wifey. Every night, she wishes for an early bedtime, but misses her babies as soon as they sleep.

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