BYKidO Update - Mid November

Dear Partners,

Please see below the BYKidO Update for Mid November.  For new Partners – you may now view all Updates (starting 1^st of September) from here.

Why am I writing the bi-weekly Updates?

To create a Partnership with each Partner, I believe in providing an update of what we are doing and our plans. Perhaps it will spark ideas for further collaboration or encourage you to give us additional support in some areas. I believe that there is always potential for more.

My idea for BYKidO is to create stronger relationship with each Partner and not be just another listing site. While there are many factor affecting our level of engagement, providing updates on BYKidO, in my opinion, is a step in building this Partnership.

I like to reiterate my Triple Win belief that for BYKidO to succeed, BYKidO has to help our Partners to meet their business objectives while giving our Parents good promotions and deals! I hope our Partnership will help us achieve this.

Key Matrix – Past, Present and Future

Below is a table, listing a number of matrix that I look at. For each matrix, I have provided details on where we started in June, our last update, as of today and the Target for December.

Significance of the above

1. Partners and Promotions – We wish to grow our Partners and Promotions to remain attractive to Parents. When we are attractive to Parents, we will be able to attract more eyeballs to all our Partners.
2. Mailing List and Facebook Likes – This represents our reach to Parents. A larger number allows us to reach more Parents.
3. Pass Holders – These are people who are able to redeem the Promotions. The greater the number, the higher the potential of redemption for your promotion.

Summary of Activity with Partners / and Collaborations

1. New Partners and Promotions
   1. Plaster 3D – 20% Discount off with $50 min spend (Music & Arts)
   2. Saturday Kids - $35 Off Holiday Coding Classes + 1 Week Free Explorer Pass (Educational)

2. New Promotion from existing Partners
   1. Explorer Junior – 10% Off Holiday Program Fees

3. Promoting Partners’ in-house Event or Promotion
   1. Kaboodle Kids – Happy Sparks Event
   2. Curly & Spikes – Mr & Mrs Curly & Spikes

4. Competitions / Giveaways
   1. Nil

5. BYKidO Events with Partners
   1. Completed:
      1. Play Date @ GIGGLES on the 3^rd of November. Collaborating with Mummy Baby Care (Baby Massage Demonstration)
         1. 10 Attendees
         2. Event Reach (Facebook) – 3.8K
         3. Event Response (Facebook) – 214
      2. Upcoming:
         1. Play Date @ My Little Giant on the 16^th of December.
            1. Still in discussion
            2. Looking to include suitable Partners based on initial signups
            3. Event Marketing targeted to start next week.

6. Corporate and Pre-school Tie Ups
   1. New Tie Ups
      1. Corporate Staff Benefits: OCBC Bank, Google Parents Group, Rewardz (Staff Benefit App with 20+ clients)
   2. Existing Tie Ups
      1. Corporate Staff Benefits: Deutsche Bank, Ernst and Young, DBS Bank
      2. Preschool Signup Benefit: Carpe Diem (Spottiswood)

Things for you to Note / Action

1. Promotion Extension – Jan to Jun 2017
   1. Thank you for agreeing to extend the relationship. Most Partners have agreed to extend with 3 still pending. We also have Partners providing us with additional promotions to run for the period next year.

2. Sponsorship – The 2017 BYKidO Partners Giveaway
   2017. We are still looking for sponsorships for the Giveaway aimed for Jan 2017.
   2018. The Giveaway is a collaboration to create 2 impacts
         1. Larger Giveaway as a result of sponsorship from various Partners. This will create more awareness and a greater incentive for people to join the Giveaway
         2. Sharing the Giveaway across Participating Partners’ channels will allow us to have a greater reach.
   2019. Your commitment
         1. 3 Free type of Sponsorship to be given to 3 winners
         2. Sharing of the Giveaway post on your marketing channels
   2020. BYKidO’s Commitments
         1. We will provide 3 x cash / grocery voucher price
         2. We will pay for Sponsored Ad on Facebook

• We will work with Bloggers to share the Giveaway

3. Partners and Promotions – Speak with us on any of the following.
   1. We are glad to connect any of our Partners who see synergies across their platforms
      1. We have connected Service Providers with Venue Providers
      2. We have connected joint marketing efforts through sharing of brochures
   2. We are glad to share any in-house promotions or events on Facebook and mailing list. Please inform us if you wish to be added to our mailing list.
   3. Holiday Programs
      1. It is the Holiday period, and we will be glad to help with promotions on your Holiday Programs.

4. Events
   1. Our next event will be a Playdate @ My Little Giant, located at Big Box. The target age group is between 3 – 7 yrs.
      1. Contact us if you wish to work together on the event or have any ideas on how we may work together.

5. Corporate and Preschool Tie -up
   1. Do you have a Corporate / Group pricing? Let us know and we will be glad to promote your corporate / group bookings in suitable future conversations.
   2. We will also appreciate any introductions to Corporates or Preschools that might find our services useful. We can discuss how this might be beneficial to all parties involved.

6. Benefits to your Members
   1. If you are running an in-house membership program, I will be glad to discuss how we may provide the BYKidO Pass as a membership benefit to your members.

1. Partners and Promotions
   1. New Partners / Promotions for the month
      1. Plaster 3D – 20% Discount off with $50 min spend (Music & Arts)
      2. Saturday Kids - $35 Off Holiday Coding Classes + 1 Week Free Explorer Pass (Educational)

1. New Promotion from existing Partners
   1. Holiday Programs with Seimpi School of Music, Explorer Kids, etc
   2. We will be glad to run promotions on your Holiday Programs.

1. Promoting Partners’ in-house Event or Promotion
   1. We may promote your event, promotions or do a writeup for you to be part of our content marketing process – shared on Facebook, Website and Mailing List.
   2. We will be glad to cover any topics as long as its within our general theme – Bring Your Kid Out.

1. Please let us know if you see potential collaboration with any of our Partners and we can be the connection.

2. Competition and Giveaways

1. Sponsorship for 2017 BYKidO Partners Giveaway – Joint Marketing Effort
   1. Purpose:
      1. Generate interest for You and BYKidO.
   2. Concept:
      1. To create a larger Giveaway through collaborative efforts of Participating Partners.
      2. Marketed through all Participating Partners, it will have a higher reach and potentially better conversions compared to individual Giveaways.

• Next Steps:
  1. Contact us to discuss the sponsorship

3. Activities – BYKidO Events

1. Activities (Events) – we aim to host monthly events such as Play dates, Parenting Talks or Group Trial Classes.
   1. Events are aimed at driving offline and online traffic to you.
   2. Each events will require signup from BYKIDO.com, thus giving us insight into the participants that may be shared with you on request.

• Most Recent Past Event
  1. Play Date @ GIGGLES Playground
     1. 10 pairs of Parent / Child attended
     2. Mummy Baby Care to do a Baby Massage Demonstration
     3. Event has been shared across various groups and platforms
        3. Facebook Reach – 3.8K
        4. Facebook Responses - 214
     4. GIGGLES will be providing a discounted rate for Parents attending the event.
  2. Upcoming Event
     1. Play Date @ My Little Giant
        1. In Discussion
        2. Target age group is 3 – 7 yrs
        3. Invitation to Partners with insights from initial signups
        4. My Little Giant is giving a discounted rate for Parents attending the event

4. Corporate and Preschool Tie-ups

1. We are concentrating on incentives for Corporates and Preschools to have BYKidO as a Staff Benefit or a Parent Benefit.
2. We are currently in 7 organisations
   1. Deutsche Bank – 3 Pass Purchased
   2. Ernst and Young – 4 Pass Purchased

• Carpe Diem – 0 Pass Purchased

1. DBS Bank – 0 Pass Purchased
2. OCBC Bank – 5 Purchased
3. Google Parent Group – 1 Purchased

• Rewards – 0 Purchased

1. Each Tie-up is potentially different, ranging from Free Pass to Discounted Passes.
2. We are still in talks with several other organisations on having BYKidO onboard.

5. Other Collaborations
   1. We are working with several other like-minded individuals and organistions to help promote BYKidO. This will usually be done through joint marketing efforts so that we may pool our resources and more effectively reach our target audience.

6. Others
   1. PR Efforts – we have engaged a PR / Events Company to organise an event early next year to give us visibility offline as well as in traditional media. We will provide more details when available.
      1. We have expanded our scope to include PR efforts in online and offline media / magazines.

1. Redemption Process – changes to the existing voucher system
   2017. We will be changing the existing voucher system from 2017. The change will allow Parents to use the Voucher directly from our website.
   2018. On your side, the information you will receive is the same, however it will be shown on the website instead of a separate email voucher.

• This is being tested internally.

1. We will be in touch separately on training you or your staff.

Thank you,

Jiarong